Hey folks!
Got some good news – three new “DANCEFLOOR THUNDERSTORM” t-shirts are now up for sale at Arena.com! Two feature the “DFTS” logo, and the third contains the classic “Alien” photo that has always ranked as one of Michael’s most memorable. You can check them all out here:
https://arena.com/michaeltullberg
More designs to come, so stay tuned!
NEW APPLE IBOOK: “DANCEFLOOR THUNDERSTORM: The Out-Takes” Released!
5150 Publishing enters digital realm with interactive follow-up to trailblazing American rave photo book!
***FOR IMMEDIATE RELEASE***
LOS ANGELES, CA: 5150 Publishing today announced the release of a new digital iBook entitled “DANCEFLOOR THUNDERSTORM: The Out-Takes”. Available exclusively on Apple’s iBooks store in iBooks format, this digital volume is a companion to the groundbreaking coffee table photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”. Written and designed by electronic music photojournalist Michael Tullberg, “The Out-Takes” contains hundreds of top-quality classic American rave photographs that didn’t quite make the final cut for the “DFTS” print book.
“I’m really excited to be able to release this book in this electronic format,” said Tullberg. “The fact that anyone with an iPad or a MacBook can now instantly access this amazing period in American pop culture history so affordably is a great thing. This may sound funny, but the final stages of editing the DANCEFLOOR THUNDERSTORM book were actually pretty painful…there was so much great material that for one reason or another just didn’t quite make it under the wire. Now the fans of the music can enjoy some of those pieces in a totally interactive way that’s a lot of fun.”
“DANCEFLOOR THUNDERSTORM: The Out-Takes” is indeed a highly interactive electronic book, with features that Apple users will be very familiar with. Readers will be able to scroll through image galleries, shrink and stretch pictures, connect with Internet-based videos and music, and search for numerous hidden “Easter Eggs” within the iBook itself. As in the “Land Of The Free, Home Of The Rave” print book, “The Out-Takes” features the elite of the electronic music world, including Frankie Bones, Paul Oakenfold, Fatboy Slim, Carl Cox, Jason Bentley, Basement Jaxx, DJ Dan, the Black Eyed Peas and more. Also included is a long-lost interview with internationally lauded artist BT, conducted in the early stages of his career upon the release of his “ESCM” album. In addition, there are also links to online videos and streaming music that reflect the classic rave vibe of the 1990s and 2000s. In other words, “The Out-Takes” contains a great collection of material that will keep the electronic music fan occupied for a long, long time.
“DANCEFLOOR THUNDERSTORM: The Out-Takes” is available in the iBook store for only $6.99, and can be found at the following preview link:
https://itunes.apple.com/us/book/dancefloor-thunderstorm-out/id1090607538?mt=11
The “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” print book is available for online ordering at www.dancefloorthunderstorm.com, and at select Southern California retailers including Amoeba Music, Book Soup, Skylight Books, Dr. Freecloud’s Record Shoppe and more.
Hey everyone! We’re got a big announcement today—it’s the first monthly “DANCEFLOOR THUNDERSTORM” Free Book Contest!
What is this contest? It’s really simple, actually: be the first to answer a bunch of electronic music-related questions correctly, and you win a FREE COPY of the first American rave photo book, “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”. This first coffee table book about the glory days of the American rave scene has already won accolades from Mixmag, Buzzfeed, Vice and others, and now you can get a copy of your very own…for FREE!
That’s right, FREE. No ordering costs, no shipping costs, NOTHING. You win, you get the book. That’s it. Really.
SO LET’S GET STARTED!!!
YIKES! What kind of mashup is this?? Has a plastic surgeon gone berserk?? Well, sort of…in Photoshop, anyway! As you might have guessed, we cobbled together this interesting collection of facial parts from several famous DJs, and you have to figure out who those DJs are! Some are old-school rave veterans, and some are newer EDM artists. Can you tell what parts belong to what spinners? Put your best answers to the following facial features:
Eyes:
Nose:
Ears (top):
Ear (side):
Hair:
Pompadour:
Face & mouth:
Facial hair:
OK, we’ll give you ONE hint: the purple ear on the side belongs to Dillon Francis. As far as the rest is concerned…you’re on your own!
Please send your entries through the Contact page on the “DANCEFLOOR THUNDERSTORM” web site: https://dancefloorthunderstorm.com/contact/
The first contestant who writes in all of the correct answers will win a copy of the book. Any entries with less than all answers correct will not qualify. Only one entry per person, and multiple entries from any one person will be discarded, so guess carefully! Once the winner is determined, we will contact them to inform them of their good fortune, and to obtain a shipping address.
The contest ends on March 31, 2016. GOOD LUCK!!!
Got some good news for you guys–we’ve just recently expanded our Media section to include the new podcast interviews that Michael has been doing to plug the book! We’ve put two Soundcloud interviews in the new Podcast subsection, and two YouTube-based interviews in the Videos subsection! All in all, plenty of informative entertainment for the rave music fan at home! So go ahead and start listening!
Stay tuned for more news coming SOON!
Hey everyone, we know it’s been a little while since the last post, but there was a very good reason for that…we were quite busy getting new stories out in exciting new outlets! There were two that really came through for us, the first one being the web site of the world famous EDM DJ/producer STEVE AOKI! Yes, the cake-throwing maniac (haha) has decided to put a great interview with Michael up online, accompanied by a fantastic gallery of classic images…including some not found in “DFTS”! Here’s the link to the story on his website, steveaoki.com:
http://www.steveaoki.com/music/31-incredible-photographs-from-the-90s-rave-scene-in-la/
Also included in this story is a link to Michael’s great story about he and DJ Sandra Collins getting “kidnapped” (no, not really) by Superstar DJ Keoki in 1999. Here’s the link to that video:
https://www.youtube.com/watch?v=8iwUKzfy1OQ
And on top of that, we also scored a great podcast interview with VICE.COM, on their Rave Curious show. Michael sat down with VICE’s Josh Glazer to talk about the book, the original rave scene, and the trials of putting together such a mammoth project. Full disclosure: Josh was also the editor for “DFTS”, and it was great to be able to chat about this without having to explain everything to an uncomprehending interviewer who had no experience in the field. Here’s the link to the podcast on iTunes (free download):
https://itunes.apple.com/us/podcast/ep.-009-erick-morillo-michael/id1058058739?i=363033535&mt=2
More to come!!! STAY TUNED!!!
LOOK AT THIS!!! The techno god Richie Hawtin is so happy to have his copy of “DANCEFLOOR THUNDERSTORM“! And hey, why not? After all, he rocked the rave scene back in the day and he has two KILLER pictures in the book! When I showed Richie the pictures of him spinning back in his Plastikman era, he was like, “Oh my GOD.” Now, you can take that however way you want…I personally like to think that he was gobsmacked by the images, but then again I’m biased 😉
Yeah, like this one. Anyone care to guess what party this was?
Hey all,
Great news! After striking a deal with the music streaming service Arena.com, we’ve set up a t-shirt sales page on Arena’s site! This means that for the near future, Arena is going to be the official outlet for “DANCEFLOOR THUNDERSTORM” t-shirts! The first shirt is already up, and it features the “DANCEFLOOR THUNDERSTORM” title logo on a black or cinder background. Here’s a (so-so) screenshot of the page on Arena’s site:
The shirts are available immediately, so click the following link to place your order for home delivery!
https://arena.com/michaeltullberg/dancefloor-thunderstorm
More designs to come in the future, so stay tuned!
Hey folks!
What’s up? It’s been a while since the last post here, but we’ve got some great news that we just HAD to share! “Dancefloor Thunderstorm” just recently landed it’s NINTH California retail location! So for those of you who haven’t checked out the store locator yet (c’mon people, it’s not that hard!), here’s the present list of locations carrying “Dancefloor Thunderstorm”:
Amoeba Music Hollywood, Amoeba Music San Francisco, Vacation Vinyl (L.A.), Skylight Books (L.A.), Stories L.A., Book Soup (L.A.), Vroman’s (Pasadena), Diesel A Bookstore (L.A.) and Dr. Freecloud’s Record Shoppe (Fountain Valley).
Don’t miss out on the chance to avoid paying shipping charges! Pick up your copy today!
BIG HOLIDAY SALE NEWS!! Having won accolades from Buzzfeed, Mixmag, Papermag, Vice and many other publications, “DANCEFLOOR THUNDERSTORM” is already the perfect holiday gift for any electronic music fan. Now there are two more great reasons to pick it up—it’s the DANCEFLOOR THUNDERSTORM HOLIDAY DOUBLE BONUS SALE!
First off, the online price of the book is being lowered to $54.99! We know that everyone’s trying to stretch their holiday funds as much as they can, so we’re making it a little easier for you to make sure that the special person in your life is happy with their copy of the book. Not bad, huh?
But wait…what’s the second part of the Holiday Double Bonus? A big surprise that you’re going to like a lot: a FREE DOWNLOAD of “DANCEFLOOR THUNDERSTORM: THE OUT-TAKES”, exclusively in Apple’s iBooks format! Yes, we’ve been working secretly behind the scenes to produce this great new interactive electronic book that contains lots of killer photographs that didn’t quite squeeze their way into the print book! But that’s not all, because it also has scrolling galleries, a special bonus chapter, lots of hidden Easter eggs, online links, and…a never before seen vintage interview with BT! This iBook will be available early next year for purchase on the iTunes store, so this is your ONLY chance to get it for free and enjoy it on your Mac or iPad.
The Holiday Double Bonus lasts through the end of the year, which means now’s the time to get over to www.dancefloorthunderstorm.com and place your order before the holiday shipping crunch hits! So what are you waiting for?? Help make sure the 2015 holiday season really is all good!
We’ve got a BIG signing party coming up this FRIDAY, DEC. 4th at COUTURE HOLLYWOOD! Here’s author Michael Tullberg’s latest blog post that has all the details!
*Whew!* Thanksgiving week is over with, and I have a lot to be thankful for, that’s for sure. I have a lot of people who believe in what I do, and more people every day finding out about “DANCEFLOOR THUNDERSTORM“. This past week in particular was very productive and hectic, because the book got a big spike in attention and sales, thanks to back-to-back web articles from two huge Internet outlets! The first was from the mother of all dance music, the legendary Mixmag in the UK. Mixmag has been around longer than any other dance music magazine in the world; they are the premiere global authority on electronic music. They were they first in, they’re the last one standing from the old guard, and they’ve always reigned at the top of their field, both print and web-based. So when you get their official stamp of approval for your work, that means you’ve accomplished a lot. The dance music community in Europe and the UK jumped all over this, re-running the gallery story loads of times. Lots of domestic outlets reported on it, too. A print article is in the works as well–will update you on that when the time comes. Here’s the link to the original story:
http://www.mixmag.net/read/the-time-before-edm-blog
Now, normally getting a big shout-out from an organization like Mixmag would be enough complimentary showcasing to last a whole week–except nobody told the people at Buzzfeed that! The very next day after the Mixmag piece came out, Buzzfeed released their own image gallery of my work, stirring up even more Internet reaction. Their approval charts were extremely favorable, which means the word got spread around to a lot of other Internet outlets who normally wouldn’t have found out about the book. Plus, there have been more requests from other web pages to provide them with pictures in the wake of this article–quite nice! And, it looks like we may have secured our seventh retail outlet, and we’re fishing for more…a very big fish, in one case. Again, details to follow…here’s the Buzzfeed article for now: