More EDM Press Takes Notice! XLR8R Puts Out New Interview Article!

Oh yeah, this is good news. One of the great old-school rave media outlets, XLR8R.com, has just put out a new interview article with Michael. It contains not only the usual number of great classic rave photographs, but also a bunch of insightful comments from Michael about his photographs, rave history, and Rave vs. EDM. Here’s the link to the story:

https://www.xlr8r.com/news/2016/05/interview-dancefloor-thunderstorms-michael-tullberg/

Here’s a clip from the opening paragraph: “Southern California was on the ground floor when rave culture and dance music exploded in the 90’s and, thankfully, the archival tales and photographic relics of that time are now seeing the light of day. In a new book titled Dancefloor Thunderstorm—released in October of last year—electronic music photojournalist Michael Tullberg gives the reader a voyeuristic look at some of the biggest and most outrageous parties and underground raves from the 1990s and early 2000s. Reporting from the center of American rave culture during that time, Tullberg amassed an enormous library of photos, news articles, interviews, and memorabilia—the best of which make up the contents of his book.”

Sounds pretty accurate to us. Oh and by the way, it’s not only ONE WEEK until Michael speaks on the discussion panel at West Coast Weekender in San Diego!

West Coast Weekender flier

Michael will be taking part in the “Music For Positive Social Change” panel discussion on Friday, May 13 at 4:00 PM! We very highly recommend that you attend this new electronic music conference, since there are not only several very thought provoking panels taking place, but also numerous great parties in the evenings, as can be seen in the flyer!

And of course, only two days later it’s the big book signing at Dr. Freecloud’s Record Shoppe! It starts at 1:00 and “officially” ends at 3:00…but of course, if we find any reason to keep it going longer, we see no reason not to take advantage of that! Be sure to make your way down for a day of fun stories and more than a little of old-school rave history! SEE YOU THERE!

Amazon back up; new speaking engagement on 5/13!

Hey everybody,

Good news on two fronts! First off, the book is back up on Amazon and sales from both there and this web site are chugging along! That’s what we like to see, people, so keep it up! 🙂

Secondly, author/publisher Michael Tullberg is going to be taking part in a panel discussion at the new West Coast Weekender electronic music conference in San Diego! He’ll be appearing onstage on May 13th at 3:30 alongside a group of great speakers who really do represent the electronic music community. Topics for discussion will include Music As Catalyst For Social Change; Music, Consciousness & Activism; Social Community Responsibility; Voter Registration; Drug Policy Reform; Recycling Festival Waste.

And don’t forget that a mere two days later, Michael will be doing a book signing at Dr. Freecloud’s in Fountain Valley–see the previous post in this News section for details!

Amazon sales offline during Coachella

Hey everyone,

 

What’s up? Just letting everyone know that until April 26th, “DANCEFLOOR THUNDERSTORM” will not be available for sale through Amazon, because up until that point Michael will be working for Getty Images at Coachella and will not be available to process orders. However, the book will still be available for online ordering on this web site, so no worries for anyone who wants to have it delivered to their door. We apologize for any inconvenience this might cause, but Coachella is a full-time commitment and Michael simply isn’t going to have any time to squeeze in any order processing. We thank you for your understanding.

 

The 5150 crew

Book Signing at Dr. Freecloud’s on May 15th!

Dr Freeclouds Book Signing Eflyer1 FLAT

Yes, it’s that time once again! Dancefloor Thunderstorm: Land Of The Free, Home Of The Rave author Michael Tullberg is doing a special book signing at a very special location: the awesome Dr. Freecloud’s Record Shoppe in Fountain Valley! The Southland’s legendary original rave music and gear shop (21 years and counting!) is playing host to a great event, where Michael will not only be autographing copies of Dancefloor Thunderstorm, but also telling the stories behind some of the iconic pictures inside the book! And there is no shortage of stories to tell, that’s for sure! It’s gonna be a great trip back in time, to the days when the rave scene exploded out of the underground and created endless fantastic memories for those of us lucky enough to have been there! So come on down, hang out, shop and have a great time with all of us!

Dr. Freecloud’s is at 18960 Brookhurst Street in Fountain Valley, CA. Stay tuned for more details as they emerge!

DrFreecloud-Sphere-1000px

TEN NEW T-SHIRT DESIGNS!

Hey everyone! GREAT NEWS…we now have ten new exciting t-shirt designs up on our Arena.com merchandising page! We couldn’t just do one or two, ohhhhhhh, no! We had to go all-out and put out everything we had in the pipeline! We did this because of the wide range of designs we came up with, as you’ll see below! We’ve got some “DFTS” logo variations, we’ve got three shirts featuring the book’s cover, and we’ve put in a number of great shots from within the book itself! Have a look for yourself at the images below (full disclosure: they’re mock-ups), and by clicking the following link: https://arena.com/michaeltullberg

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DFTS 3color1a t-shirt

3Color1a

DFTS 3color3 t-shirt

3color3

DFTS Alien t-shirt

Alien

DFTS I Raved Did You t-shirt

I Raved Did You?

DFTS The Revolution is Awesome t-shirt

The Revolution Is Awesome

DFTS The Partys Here t-shirt

The Party’s Here

DFTS Dune t-shirt

Dune

DFTS Magic Wednesdays t-shirt

Magic Wednesdays

DFTS Mountain Girl t-shirt

Mountain Girl

DFTS Records t-shirt

Records

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Each shirt is 100% cotton, goes for only $20.00, and is shipped directly to your door. Sizes range from small to 2XL. Now you’ll have the most exclusive rave swag around because you can’t find these shirts in stores! People are gonna look at what you’re wearing and say, “Where the hell did you get that?” So what are you waiting for? Here’s the link again: https://arena.com/michaeltullberg

Here’s another: the link to order our iBook DANCEFLOOR THUNDERSTORM: The Out-Takes! Only $6.99 on iTunes!

“DFTS” Speaking Engagements

Hey all,

We’re pleased to announce that DANCEFLOOR THUNDERSTORM author and publisher Michael Tullberg will be speaking at a number of electronic music industry-related conferences this year. He has just secured a spot on the opening panel for the “West Coast Weekender” conference on May 13th in San Diego. He will be taking part in a large group discussion entitled “Music For Positive Social Change” at 4:00 PM. Details about “West Coast Weekender” can be found here.

Michael has two more speaking engagements (so far!) planned for this year, including the massive EDMbiz industry trade show in June in Las Vegas, and the new “Parallel Realities” conference in Francavilla Al Mare in Italy this September. Those wishing to book Michael for future spoken word events can contact him through the DFTS web site (in other words, right here).

Plus, we have a new book signing coming up in May as well! Details to follow soon!

New “DFTS” Book Giveaway Contest for April!

Hey folks!

Guess what? It’s time for the new Monthly “DFTS” Giveaway Contest for April! We had no successful winner for the March contest, so we’re going right ahead and kicking off April’s, with a twist! Unlike March, there’s not going to be any photos featured in this contest. That’s because the April contest instead consists of the silhouettes of famous Southern California rave fliers from the 1990s! Why fliers? Because we know that thousands of you guys saved loads of those classic fliers and are still holding on to them–which means if you’re one of those lucky people, you can go through your collection and see for yourself what parties and artists promo pieces are represented here! So take a look at the six blacked-out fliers, and do your best to get your free copy of “DANCEFLOOR THUNDERSTORM“!

RAVE FLYER SILHOUETTES final

Be sure to send your entries through the feedback portion of this site. The contest ends on April 30, and will be featured on social media and the like, so GOOD LUCK!

No Contest Winner! :(

Hey all,

Bad news: nobody won the Monthly Book Giveaway Contest in March! That means the free copy of the book goes unclaimed–bummer! Well, now that that’s over with, we can reveal just which DJs made up the face of this bizarre hybrid! Remember that we already disclosed that the purple ear belongs to Dillon Francis, and the nose to David Guetta.

DFTS Face Contest

Ears: Deadmau5

Pompadour: Benny Benassi

Hair: Skrillex

Face & mouth: Carl Cox

Glasses & eyes: Moby

Whiskers: Steve Aoki

 

Better luck next time!!! The next contest is coming VERY SHORTLY!

“DFTS” Monthly Book Giveaway Contest update!

Hey folks!

Just a reminder to all of you that our first “DANCEFLOOR THUNDERSTORM” Monthly Free Book Giveaway contest is still running, but there are only eleven days left! Up until this point, nobody has been able to successfully name all the famous DJs that make up this compiled face:

DFTS Face Contest

If nobody makes all the right guesses, nobody gets the book this month! So, we’ve decided to help you out a little bit…we’re going to tell you who the nose belongs to! The DJ proboscis of the month is the property of none other than…

DAVID GUETTA!

Yes, the master of Euro-fromage owns the schnoz—so who else contributed the other parts? The deadline for entries is March 31st, and it’s a FREE BOOK, folks! Check the News section of the site for the contest rules! We want to make one of you very happy, so get cracking! GOOD LUCK!!

DANCEFLOOR THUNDERSTORM NOW ON AMAZON!

5150 Publishing, Inc.

P.O. Box 86802

Los Angeles, CA 90086

(213) 321-5401

CLASSIC RAVE PHOTO BOOK “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” released on Amazon.com!

5150 Publishing announces groundbreaking book’s availability on world’s biggest bookstore!

Amazon Screen Shot

***FOR IMMEDIATE RELEASE***

LOS ANGELES, CA:  5150 Publishing today announced that acclaimed photojournalist Michael Tullberg’s rave music photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is now available for sale on the global sales outlet Amazon.com. With this development, now electronic music fans across America can easily locate and order the first groundbreaking coffee table book about the rise of the underground electronic music scene in the 1990s. It also marks the first book from Tullberg’s own publishing house, 5150 Publishing, to make it onto the site of the country’s biggest bookstore. The book can be found at the following online link:

http://www.amazon.com/dp/0615980414

“It’s a great thing to finally be able to put “DANCEFLOOR THUNDERSTORM up on Amazon,” said Tullberg. “With such a convenient place to go to, now the customer can get their copy of the book faster than ever before. And, having “DANCEFLOOR THUNDERSTORM” alongside so many other high quality works on Amazon’s site means that people can combine purchases with other books about electronic music. It’s a great opportunity to indulge one’s self while diving into the history of this music and culture.”

DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is a 308-page hardcover volume that features the electronic music pioneers of the rave era, including Paul Oakenfold, Fatboy Slim, Carl Cox, Moby, Frankie Bones, the Chemical Brothers, Massive Attack and more. Released in October of 2015, the book was first available for online ordering at its web site, www.dancefloorthunderstorm.com. Since then, it has picked up numerous praises in the media, including the following:

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PAPERMAG.COM: “A new book, DANCEFLOOR THUNDERSTORM: Land Of the Free, Home Of The Rave, showcases the work of photojournalist Michael Tullberg who documented the rave scene in Los Angeles and Southern California throughout the ’90s and ’00s. His pictures capture young people in ecstasy (sometimes, we imagine, literally) dancing to the beats of top DJs like Paul Oakenfold and Richie Hawtin along with local producers on the scene. Along with photos, the book includes anecdotes and remembrances of parties, promoters, DJs and more that’ll make you want to grab a pacifier and a glow stick and turn on some Prodigy.”

MIXMAG.NET: “A photobook from electronic music photojournalist Michael Tullberg showcases images of the glory days of the American rave scene, before EDM was even a twinkle in Steve Aoki’s eye. ‘DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave‘ charts the history of the underground dance movement during the 90s and 00s before it was dwarfed by the stadium EDM concerts that take place today.”

BUZZFEED.COM: “Photographer Michael Tullberg was a witness to the sights and sounds, and his new book Dancefloor Thunderstorm, reveals his first-hand account of what ’90s rave culture was really about.”

LA WEEKLY: “Light refracts, piercing images like those moments when your eyes have been open for far too long. Scenes morph into vortices that blur at the edges, like your memories will the next day. In Tullberg’s photos, faces melt and hands multiply. They are photos that make you feel like you are in this moment that you hope will never end.”

DJBROADCAST.NET: No one comes more esteemed within dance music photography than Michael Tullberg. As a self-described ‘rave photojournalist’ Tullberg was there to capture the very building-blocks of the US electronic music scene. His early work documented the likes of Digweed, Sasha and Cox as they dominated the underground massive.”

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Michael Tullberg has also picked up endorsements from electronic music virtuosos like the following:

DJ CHRISTOPHER LAWRENCE: Prior to the rise of camera phones and social media, it was down to photographers like Michael Tullberg to document the rave scene with photos appearing in URB Magazine, BPM Magazine, XLR8R and many others. He was at every warehouse party, festival and afterhours in Los Angeles from the 1990’s shooting the DJs and crowds. Many of my best known live photos during this era were taken by Michael. He was known for his creative photography and capturing the spirit of rave culture. His book is incredible and worth buying as it is a historical time capsule of an amazing period which gave rise to the electronic music scene as we know it today.”

DJ FRANKIE BONES: “Our scene was built on capturing a moment. Michael has done this moment after moment for many years and [DANCEFLOOR THUNDERSTORM] shouldn’t be missed. That book goes beyond anything anyone could ever want in a history, blindsided by kids having to pay six installments of $89 to go to one festival.”

KEN JORDAN (The Crystal Method): “I remember the first time we encountered Michael Tullberg. I remember there was this crazy photographer guy on stage with us—around the stage, around the gear, climbing over people and everything! And we thought, who is this crazy person? But then of course we saw his work and his photos, and he’s been a welcome addition to our stage, any time and every time he wants.”

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Tullberg’s recent iBook follow-up, “DANCEFLOOR THUNDERSTORM: The Out-Takes”, is available in the iBook store for only $6.99, and can be found at the following preview link:

https://itunes.apple.com/us/book/dancefloor-thunderstorm-out/id1090607538?mt=11

Any press inquiries should be directed to the following:

 

Michael Tullberg

President & CEO, 5150 Publishing, Inc.

P.O. Box 86802

Los Angeles, CA 90086

(213) 321-5401

[email protected]

www.dancefloorthunderstorm.com