DANCEFLOOR THUNDERSTORM makes a great holiday gift!

HUGE HOLIDAY SAVINGS! It’s the Dancefloor Thunderstorm Holiday Triple Blowout Sale!

Hey, folks! Looking for the perfect holiday gift for the electronic music fan in your life? Well, today’s your lucky day, because we’re kicking off the DANCEFLOOR THUNDERSTORM Holiday Triple Blowout Sale! Now through the end of the year, it’s the perfect opportunity to pick up your copy of America’s first coffee table rave photo book, “DANCEFLOOR THUNDERSTORM: Land Of The free, Home Of The Rave”!

The Triple Blowout Sale means you’ll be saving a substantial amount of cash when you order this great book that’s won praise from EDM media across the globe! What are these savings, you ask? Take a look!

  • Until January 1st, we’ve lowered the price of “DANCEFLOOR THUNDERSTORM” to $55.00, a savings of five dollars!

AND…

  • You’ll also get FREE HOLIDAY SHIPPING, a savings of ten dollars!

AND…

  • As a BONUS, you’ll also receive via email a FREE copy of the iBook sequel, “DANCEFLOOR THUNDERSTORM: The Out-Takes”, a value of $6.99!

WOW! That’s a total savings value of $21.99!! You’re not going to get a better deal on ANY book about electronic music this year, that’s for sure! BUT…this sale ends on January 1st, o what are you waiting for? Go to the Ordering page on the site and get your copy today!!

Dancefloor Thunderstorm Holiday Triple Blowout Sale

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“DJs – THEN & NOW”, Week 10: SUPERSTAR DJ KEOKI!!!

Hello, everyone! Yes, we’ve made it to Week 10 of “DJs – THEN & NOW”, and what a legend we have for you today! It’s the originator of the term “Superstar DJ”, and in his case, the term is well-earned. From the beginnings of the late 80s New York club scene to his becoming a true electronic music superstar globally, this man has walked the line between artist and celebrity, and between genius and madman as well. He’s seen it all, he’s done it all, and somehow he survived it all, refusing to become just another stupid musical casualty. He’s the King of the Club Kids, the master of impending disaster–the one any only SUPERSTAR DJ KEOKI!

Superstar DJ Keoki

The shot on the left is poolside at Winter Music Conference in Miami (this is when people still actually went to Winter Music Conference). The shot on the right is from a tribute dinner to the now-legendary L.A. printing artist Richard Duardo. Overall, none the worse for wear, we’d say! Check out all the ink outlines on his younger self…just think of all that color that had to be filled in! This is a guy who’s put more miles behind him than most rock stars, and come out intact in the end. Kudos to you, Keoki–can’t wait to read your bio. Bet it’s gonna be a monster…wink, wink!

LOS ANGELES, CA - JULY 30:  DJ/producer Steve Aoki attends a signing of his new book "Eat Sleep Cake Repeat" at The Last Bookstore on July 30, 2015 in Los Angeles, California.  (Photo by Michael Tullberg/Getty Images)

DJs – THEN & NOW, Week 9: STEVE AOKI!

A long time ago, the great DJ Steve Loria once told me that the best part of being a DJ was being able to have his cake and eat it, too. What he meant by that was the fact that he could play the most amazing house music he could find, and make lots of people happy in the process. Today, we have another DJ named Steve who likes to have his cake and eat it, too…actually, a more accurate way to put it would be having his cake and then throwing it into his audience! Yeah, I think you know who we’re talking about here! From the depths of Hollywood depravity (ha!) comes the EDM generation’s favorite destroyer of desserts, the one and only STEVE AOKI!

Steve Aoki

The photo on the left was taken at the old LAX club in Hollywood, where Steve and the late DJ AM used to hold court regularly. The one on the right is from Steve’s book signing at The Last Bookstore in DTLA.

Anyone for some Benihana?

Mark Farina and a happy fan.

“DJs – THEN & NOW”, Week 8: MARK FARINA!!!

What’s up, people! Yes, it’s time once again for “DJs – Then & Now”, and this time around it’s our pleasure to acknowledge another old-school house master who definitely has made his mark on the electronic music world. In fact, it’s pretty to hard to find many American DJs who’ve made such an impression that fans marked their calendars after his performances so that they could look back and smile on a night that rocked their world. Yes, it’s the one and only MARK FARINA!!

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Wow, eighteen years and a beard are sure ways to mark a change, aren’t they? One thing that hasn’t changed–the amazing house beats that Mark has blessed the rave scene with for the past two decades! This man is definitely worth checking out, as you’ll see in this clip from one of his performances at Sound in Hollywood!

So what excuse do you now have for missing this guy’s show? Answer: NONE! And furthermore, the EDM generation definitely could use a good lesson about quality house music from time to time, so it’s fantastic that people like Mark have been providing that music all these years. So the next time Mark comes to your town, do yourself a favor…don’t miss him!!

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DJs -THEN & NOW, Week 7: RICHIE HAWTIN!

Whoo-whee! A big apology to  everyone for last week’s lack of a “DJs: Then & Now” segment…we were quite honestly all wrapped up in the social media launch of our newest book project THE RAVER STORIES PROJECT. This is 5150’s next major book project, and so understandably some other things had to take a temporary back seat. But guess what–WE’RE BACK! And this time we’ve got someone really special for you on today’s Throwback Thursday! It’s the techno master himself, RICHIE HAWTIN!

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That 1999 shot of Richie was taken at the world-famous Viper Room on the Sunset Strip, when the great old club Atmosphere was in there. This was at the height of his Plastikman era. The one on the right is Richie not quite showing off his PLAYdifferently mixer at Sound in Hollywood. As you can see, putting the razor away can make a world of difference.

Richie appears a couple of times in the pages of DANCEFLOOR THUNDERSTORM, by the way…just thought we’d point that out…

And while we’ve got you here, we really do want to draw your attention to THE RAVER STORIES PROJECT. It’s going to be a fantastic collection of amazing raving nights, as written by the people who experienced them…the ravers themselves! In other words, this is going to be the first book about ravers, by ravers. If you haven’t noticed on social media already, we’ve just put out a Call For Submissions in the rave community, and the initial response has been nothing short of fantastic. Dozens of electronic music fans have already inquired about how to contribute their favorite rave memories to the project, and once our official press release goes out soon, we expect to see a lot more.

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We have a saying here at 5150: “Every raver has a story”, and this is the foundation of THE RAVER STORIES PROJECT, because it’s true! Every raver really does have a story, whether it’s about their first rave, or when they saw their favorite DJ spin, or when they found their significant raving other, or when Daft Punk conquered Coachella. It’s the amazing experiences that people go through that drives the rave scene in the first place, and we want to spotlight this long-neglected aspect of our wonderful community.

So yes, we really want to read what you have to say. Go to www.raverstoriesproject.com for full details!

And SEE YOU NEXT WEEK!!!

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“DJs – THEN & NOW”, Week 6: DJ COLETTE!

AWRIGHT! It’s Week Six of “DJs – THEN & NOW”, and that means a lot of miles on the time machine’s odometer! Well, you know what we say? Screw it – bump that baby up past 88 MPH and bring out the next DJ! And we’ve got a great one for you this week–all the way from Chicago, IL, it’s the best singing DJ in the land! Ladies and gentlemen, say hello to the one and only DJ COLETTE!!

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Can you believe that this babe hasn’t had any work done?? Colette truly is the epitome of aging gracefully! Of course, it’s a bit easier when you’re living life young, like in this video from one of Colette’s favorite old haunts, the much-missed King King on Hollywood Boulevard. Listen to her voice, she’s fantastic!

As you might expect, Colette appears in the pages of DANCEFLOOR THUNDERSTORM! Shouldn’t you order a copy for yourself today??

And BTW, stay tuned for a BIG announcement coming soon about out next book project!!

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DJs – THEN & NOW, Week 5: FRANKIE BONES!!!

Wow, is Week 5 upon us already?? Well, let’s get down to it, then! Ladies and gentlemen, please welcome to godfather of American rave, and the creator of PLUR and STORM…the one and only FRANKIE BONES!!!

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Keep rockin’ it, Frankie! We owe you a huge debt for making this whole scene we love possible. For those of you who haven’t seen this man spin, correct that mistake immediately!

Mister Bones naturally appears in the pages of DANCEFLOOR THUNDERSTORM…several times, in fact! Go to the Order section and get a copy for yourself today!

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DJs – THEN & NOW, Week 4: MOBY!!!

What’s up, folks???

 

Yes, it’s Thursday, and you know what that means! It’s time once again to take advantage of Throwback Thursday with another edition of “DJs – THEN & NOW”! And do we have an industry veteran for you today! Not only is this man an internationally celebrated dance music pioneer,  well-known vegan and restaurateur, but he’s also the author of a number of books, including his autobiography Porcelain. And if just half of what he writes about in the book are true (particularly the chemically-inspired parts), it’s something of a wonder that he’s made it to “THEN & NOW”, and not become a casualty along the way–unable to make it past “THEN”. Fortunately he’s very much in the here and NOW…the man who told the world to press “Play”! Yes, it’s MOBY!!!

Moby FINAL JPG(left: “Groove TV” taping in L.A., 1999. Right: book signing in West Hollywood, 2015)

Well, this man certainly does know how to age into his role of music intelligentsia, doesn’t he? Coming soon to an NPR station near you…no doubt Jason Bentley will open!

Moby appears in the pages of “DANCEFLOOR THUNDERSTORM“, by the way. You can order it right here on this web site. We certainly hope that you do.

 

Coming next week: IT’S A MYSTERY! STAY TUNED!!!

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DJs – THEN & NOW, Week 3: DJ RAP!!!

Oh, yes folks…it’s that time of the week once again! You already know what this is, we shouldn’t have to tell you…but screw it, we’re going to say what it is anyway! (Actually, we’re probably contractually obligated to do that) So strap yourselves in, as we now prepare to warp the Rave Time Machine back to the last millennium, to drop in on a little club in Santa Monica, California. Why are we going here, you ask? Because, oh ye of little faith, this is where we’re going to experience some of the most ferocious drum ‘n bass on the planet, courtesy of the one and only DJ RAP!!!

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(and now we’re coming back to today, whoooooooooooooooaaaahhhh!) (*INSERT SCI-FI SOUND FX HERE*)

WOW! The years have definitely been good to Ms. Charissa Saverio! We dropped in on her just about a month ago–see the video below–and it’s safe to say that she sounds and looks as hot now as she did back in the day! What a treat to have such an amazing talent as part of this community for all these years, especially knowing that she’s now passing down that talent and skills to an entire new generation of spinners. The people who dismiss the rave scene and DJs in particular as unimportant and untalented have obviously never met this great woman! Keep up the great work, Charissa…you rock!!

 

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A stunning letter from a customer

I won’t kid you, there are times when it’s tough being a book publisher and seller. I don’t mean to make this sound like “woe is me”–I did get into this quite voluntarily, after all–but there are more than a few aspects to this line of work that can sometimes become genuinely frustrating. This is why I get such a sense of relief and satisfaction when I receive letters from the readers (and, dare I say, fans?) of “DANCEFLOOR THUNDERSTORM“. It reminds me about one of the reasons why I wrote the book in the first place–to reach out to the people in this wonderful rave community that we share.

Most of the time, the messages I receive are short, little positive notes about the pictures, which I truly appreciate. However, I recently received word from a customer who took this thing a step further with one of the most heartfelt and genuine letters I’ve received in a long time, which I’d like to share with you here.

The correspondence was from Kristen Brown, the author of the e-book “What Didn’t Kill Me“, and who has graciously allowed me to reprint her words and name here. Kristen has a boyfriend (whose name I have changed to David to respect his privacy) who is presently in a rehab/treatment program, and who needs all the support he can get. David is a part of the electronic music community, and his enforced isolation from it has apparently been very hard on him. To help lift David’s spirits, Kristen just recently bought him a copy of “DANCEFLOOR THUNDERSTORM“, which is on its way to him at this moment.

The following correspondence from Kristen is an amalgamation of different parts of a conversation with me that took place over the course of a few emails. None of the words have been changed, but I have rearranged some of them for the sake of clarity of reading here.

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“The circumstances under which I purchased this book for my boyfriend, David, are intense at the least. Things are one breath above rock bottom for David right now, so it’s only up from here. He is not expecting this book, so it will be a huge, well-received surprise. In the privation of his current situation, his love of music as a former DJ, and his interest in this book, I can assure you, David will enjoy this book more than you can imagine. I’m sending him this book as a vibrant rainbow in the middle of his gloomy thunderstorm. He will probably cry when he receives it. I’m dead serious.

I know for a fact, DANCEFLOOR THUNDERSTORM will absolutely be a tremendous comfort to David right now, which is why I ordered it for him. I have limited access to him, which I have been using to play all the EDM in as many sub-genres as I can, including my personal fav…vomitstep, via phone and video chat in 10-25 minute increments three times a day. The music brings him to tears, that’s why I know this book will really reach his heart right now. Addiction takes everything without apology, and in his current restrictive environment, all I can give back to him for now is the music. I’m sure you know what that can mean to someone who loves music the way we do.

Thank you for your prompt response to my purchase, current updates on the status of my order, and your personal touch in the tenor of your emails. Next time I need to order a book on Amazon, I will search by seller, because you have just made a friend for life with me.”

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Wow. Kristen, you are to be congratulated, because you’re succeeding in making two people very happy and grateful with this purchase. I don’t mind saying that these are the things that keep people like myself going. To know that someone thinks highly enough of my book that they would use it as a tool to give comfort and solace to someone in need–that’s the sort of thing that puts a great big lump in my throat. I mean, every author dreams of getting fan letters, but when someone in the community takes it a step further like this…that’s a powerful feeling.

Thank you Kristen, for making all of us here at 5150 Publishing feel that much prouder about what we’re doing, and more certain about our motivations behind our work. It’s hard work, but responses like yours make it all worthwhile. And David, we all hope that you find the strength and the wherewithal to get out of the dark place you’re in right now. You have fans here in L.A. and we’re all pulling for you. Don’t give up, because you can do this. The scene believes in you…never forget that.

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