NEW HOLIDAY BOOK SIGNING TOUR for “Dancefloor Thunderstorm”!

NOW APPEARING at a party near you…it’s the new “DANCEFLOOR THUNDERSTORM Holiday Book Tour”, in support of DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave! The tour is taking place in select electronic music-related events in Southern California during the 2015 holiday season, where author Michael Tullberg will autograph copies of DANCEFLOOR THUNDERSTORM (available for purchase at the events), and reminisce about some of the legendary parties of all time like EDC, Nocturnal Wonderland, Dune and many more!

Being the very first rave photo book in America, DANCEFLOOR THUNDERSTORM is naturally the ideal holiday gift for electronic music fans of all ages. Whether they’re original ravers looking to go return to the legendary parties they loved so much, or new EDM fans who wants to learn about the history of this culture, DANCEFLOOR THUNDERSTORM is the must-have rave accessory for the 2015 holiday season.

The “DANCEFLOOR THUNDERSTORM Holiday Book Tour” is taking place at the following events:

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DATE                     EVENT                                              LOCATION                           DETAILS

Nov. 22                 re:love Los Angeles                         Elysian Park, L.A.               Facebook/social media

Nov. 28                 EDMX/After Hour Power              Avalon Hollywood              afterhourpower.com

Dec. 4                   Official DFTS Signing Party         Couture Hollywood          Facebook/social media

Dec. 12                 Ken Ishii/Incognito show               TBD                                       Facebook/social media

Dec. 31                 Together As One                               Silverado, CA                     http://newyearsevela.com/2016/

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DANCEFLOOR THUNDERSTORM is also available for ordering online at www.dancefloorthunderstorm.com, and at select book and music stores in and around Los Angeles, including Amoeba Music, Book Soup, and Skylight Books.

 

New Store Finder!

GREAT NEWS: Not only is “DANCEFLOOR THUNDERSTORM” now in six retail locations in Southern California, but the site now has a Store Finder so you can find the closest location near you! Look at the Main Menu above and check it out!

“DANCEFLOOR THUNDERSTORM” is in retail stores! Pick up your copy today!!

Hey everyone,

Yes, I’ve been out hitting the pavement, getting “DANCEFLOOR THUNDERSTORM” into the hands of retailers, and so far we’ve got four takers–not bad for a week’s work! Here are the bookstores and music shops where you can find the book so far:

Vroman’s Pasadena
Book Soup West Hollywood
Dr. Freecloud’s Fountain Valley (call 657-88-VINYL for details
Skylight books Los Feliz (call 323-660-1175 for details)

…and these are just the first! We will shortly be targeting the following establishments with the hope of getting “DANCEFLOOR THUNDERSTORM” on their shelves…please feel free to contact them and ask why the book isn’t available yet, and steer them in our direction!

Atomic Records Burbank
Meltdown Comics Hollywood
Golden Apple Hollywood
The Record Parlour Hollywood
Touch Vinyl L.A.
The Last Bookstore downtown L.A.
Amoeba Music Hollywood
Permanent Records Highland Park

Let’s get the book in more peoples’ hands!!!

The Release Party Was A SUCCESS!!!

Whew! What a fantastic night we had at the launch party last night! It was, as the saying goes, awesome. We practically packed Industry DTLA solid, and we ran an hour over our official closing time so that we wrapped things up at midnight! We had so many people come from far-off places to enjoy “DANCEFLOOR THUNDERSTORM”, it was truly remarkable. There were contingents from both San Diego and Boston(!) who made the trip, along with a few hundred L.A. residents—including the world-famous actress Izabella Miko! It made for a very festive and laid-back celebration.

The responses we’ve gotten for the book have so far been phenomenal. Those in attendance who participated in the raves covered in “DANCEFLOOR THUNDERSTORM” were gasping and marveling at some of the photographs, which were no doubt at that moment taking them right back to those fantastic times when the scene meant so much to all of us. Time and time again, folks would be struggling for positive adjectives when trying to describe to me how the pictures made them feel. It wasn’t just old rave die-hards who were enjoying the book, though—we also had a lot of younger attendees who professed both awe and a bit of jealousy when they saw what at incredible experience the 90’s rave scene really was (and that they missed out on it). It all helped drive the sales of the book: we moved quite an impressive number of copies!

And the music! Even though Jason Blakemore had to bail due to reasons beyond his control, the other three DJs made up for it, and then some! Mark Lewis, Freddy Be and Riley Warren were all fantastic, bringing some great grooves that never overpowered the small space we were in. Speaking of that space, we also got a lot of compliments for our choice of hosting the party in Industry DTLA. The people really seemed to like the dual-purpose place—maybe it was the open bar? (Heh heh)

But of course, none of this would have been possible without the help of a lot of people who donated their time, product and skills to get the party going. So accordingly, HUGE thanks to Mark Lewis, Riley Warren, Freddy Be, Chris Wayne, Christian King, Icelandic Water, Singha Beer, Gina (Christian’s assistant), Eric the doorman, Getty Images, and our lovely bartenders. Thanks to all in attendance who’re still making the party blow up on social media at this moment. Thanks to Susan von Seggern for some great PR work that helped get all those people down there. Thanks to all the media who helped generate the buzz, especially the LA Weekly!

And of course, an enormous THANK YOU to everyone who came down to enjoy the book and the evening! You guys rock, and I am so happy and pleased that you’ve enjoyed the book as much as you have. After all, you’re the ones I wrote this book for. I just hope that you can continue to spread the word about “DANCEFLOOR THUNDERSTORM” to your friends and other fans of the music, and steer them to the book’s web site, www.dancefloorthunderstorm.com.

More events are coming in the future, so stay tuned! In the meantime, enjoy the gallery of pics taken by friends of mine, and the great Getty Images gallery that can be found by clicking this link:

http://www.gettyimages.com/search/events/580884883?family=editorial&assettype=image&excludenudity=true&sort=best&phrase=

MarkLewis1Photo Oct 09, 1 24 15 AMPhoto Oct 09, 5 51 44 PMPhoto Oct 09, 5 52 17 PM Photo Oct 09, 5 52 20 PM Photo Oct 09, 5 52 24 PMPhoto Oct 09, 5 52 00 PM Photo Oct 09, 5 52 03 PM Photo Oct 09, 5 52 07 PMPhoto Oct 09, 1 53 44 AMPhoto Oct 09, 1 54 01 AMPhoto Oct 09, 5 51 46 PMPhoto Oct 09, 5 52 14 PMTullberg Portrait 1Photo Oct 08, 7 44 50 PMPhoto Oct 09, 5 51 54 PMPhoto Oct 09, 5 51 57 PM

The book launch party is getting CLOSER…

…and we’re really, REALLY stoked about it! The books are pulling in to port as we speak, and shortly following that, the first copies will be sent out to all of the generous people who contributed to the IndieGogo campaign earlier this year. After that’s it’s definitely first-come, first-serve for anyone who wants “DANCEFLOOR THUNDERSTORM” on their bookshelf!

E-flyer for the book launch party for "DANCEFLOOR THUNDERSTORM"

E-flyer for the book launch party for “DANCEFLOOR THUNDERSTORM

And, there’s little doubt now that the October 8th launch party is gonna be off the hook! Not only do we have four great DJs providing equally great old-school house entertainment, but plenty more are showing up as well just to hang out and have a good time! Plus, we’re tapping our Hollywood connections as well, so there could very well be some cool celebrity surprises! That’s at Industry DTLA, from 7:00 to 11:00…oh, and yeah, it’s free. So what excuse do you have for not showing up if you’re in L.A.? That’s right–none. So mark it down on your calendar…now!

New book launch party details!

Hey everyone,

What’s up? Good news: the plans for the book launch party is now all set! The official date is now October 8, 2015, and the venue is the great INDUSTRY DTLA salon & event space! Here’s the DJ lineup:

Mark Lewis
Riley Warren
Freddy Be
Jason Blakemore

AND…the party is FREE, from 7:00 – 11:00 PM! This is gonna be a great night of old-school fun, and we hope that many of you can make it down! More details TBA!

Image from Massive Armageddon!

Image from Massive Armageddon!

BOOK RELEASE PARTY!

GREAT NEWS! “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is at this moment being printed up and will be released later this year! After a successful IndieGogo campaign earlier this summer that raised upwards of $10,000.00, the presses are rolling and the final product is finally going to be available to the general public!

HUGE thanks to all the contributors who helped make this possible! And get ready for a book release party, most likely in early October! Stay tuned for updates!!