“DFTS” Monthly Book Giveaway Contest update!

Hey folks!

Just a reminder to all of you that our first “DANCEFLOOR THUNDERSTORM” Monthly Free Book Giveaway contest is still running, but there are only eleven days left! Up until this point, nobody has been able to successfully name all the famous DJs that make up this compiled face:

DFTS Face Contest

If nobody makes all the right guesses, nobody gets the book this month! So, we’ve decided to help you out a little bit…we’re going to tell you who the nose belongs to! The DJ proboscis of the month is the property of none other than…

DAVID GUETTA!

Yes, the master of Euro-fromage owns the schnoz—so who else contributed the other parts? The deadline for entries is March 31st, and it’s a FREE BOOK, folks! Check the News section of the site for the contest rules! We want to make one of you very happy, so get cracking! GOOD LUCK!!

DANCEFLOOR THUNDERSTORM NOW ON AMAZON!

5150 Publishing, Inc.

P.O. Box 86802

Los Angeles, CA 90086

(213) 321-5401

CLASSIC RAVE PHOTO BOOK “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” released on Amazon.com!

5150 Publishing announces groundbreaking book’s availability on world’s biggest bookstore!

Amazon Screen Shot

***FOR IMMEDIATE RELEASE***

LOS ANGELES, CA:  5150 Publishing today announced that acclaimed photojournalist Michael Tullberg’s rave music photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is now available for sale on the global sales outlet Amazon.com. With this development, now electronic music fans across America can easily locate and order the first groundbreaking coffee table book about the rise of the underground electronic music scene in the 1990s. It also marks the first book from Tullberg’s own publishing house, 5150 Publishing, to make it onto the site of the country’s biggest bookstore. The book can be found at the following online link:

http://www.amazon.com/dp/0615980414

“It’s a great thing to finally be able to put “DANCEFLOOR THUNDERSTORM up on Amazon,” said Tullberg. “With such a convenient place to go to, now the customer can get their copy of the book faster than ever before. And, having “DANCEFLOOR THUNDERSTORM” alongside so many other high quality works on Amazon’s site means that people can combine purchases with other books about electronic music. It’s a great opportunity to indulge one’s self while diving into the history of this music and culture.”

DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is a 308-page hardcover volume that features the electronic music pioneers of the rave era, including Paul Oakenfold, Fatboy Slim, Carl Cox, Moby, Frankie Bones, the Chemical Brothers, Massive Attack and more. Released in October of 2015, the book was first available for online ordering at its web site, www.dancefloorthunderstorm.com. Since then, it has picked up numerous praises in the media, including the following:

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PAPERMAG.COM: “A new book, DANCEFLOOR THUNDERSTORM: Land Of the Free, Home Of The Rave, showcases the work of photojournalist Michael Tullberg who documented the rave scene in Los Angeles and Southern California throughout the ’90s and ’00s. His pictures capture young people in ecstasy (sometimes, we imagine, literally) dancing to the beats of top DJs like Paul Oakenfold and Richie Hawtin along with local producers on the scene. Along with photos, the book includes anecdotes and remembrances of parties, promoters, DJs and more that’ll make you want to grab a pacifier and a glow stick and turn on some Prodigy.”

MIXMAG.NET: “A photobook from electronic music photojournalist Michael Tullberg showcases images of the glory days of the American rave scene, before EDM was even a twinkle in Steve Aoki’s eye. ‘DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave‘ charts the history of the underground dance movement during the 90s and 00s before it was dwarfed by the stadium EDM concerts that take place today.”

BUZZFEED.COM: “Photographer Michael Tullberg was a witness to the sights and sounds, and his new book Dancefloor Thunderstorm, reveals his first-hand account of what ’90s rave culture was really about.”

LA WEEKLY: “Light refracts, piercing images like those moments when your eyes have been open for far too long. Scenes morph into vortices that blur at the edges, like your memories will the next day. In Tullberg’s photos, faces melt and hands multiply. They are photos that make you feel like you are in this moment that you hope will never end.”

DJBROADCAST.NET: No one comes more esteemed within dance music photography than Michael Tullberg. As a self-described ‘rave photojournalist’ Tullberg was there to capture the very building-blocks of the US electronic music scene. His early work documented the likes of Digweed, Sasha and Cox as they dominated the underground massive.”

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Michael Tullberg has also picked up endorsements from electronic music virtuosos like the following:

DJ CHRISTOPHER LAWRENCE: Prior to the rise of camera phones and social media, it was down to photographers like Michael Tullberg to document the rave scene with photos appearing in URB Magazine, BPM Magazine, XLR8R and many others. He was at every warehouse party, festival and afterhours in Los Angeles from the 1990’s shooting the DJs and crowds. Many of my best known live photos during this era were taken by Michael. He was known for his creative photography and capturing the spirit of rave culture. His book is incredible and worth buying as it is a historical time capsule of an amazing period which gave rise to the electronic music scene as we know it today.”

DJ FRANKIE BONES: “Our scene was built on capturing a moment. Michael has done this moment after moment for many years and [DANCEFLOOR THUNDERSTORM] shouldn’t be missed. That book goes beyond anything anyone could ever want in a history, blindsided by kids having to pay six installments of $89 to go to one festival.”

KEN JORDAN (The Crystal Method): “I remember the first time we encountered Michael Tullberg. I remember there was this crazy photographer guy on stage with us—around the stage, around the gear, climbing over people and everything! And we thought, who is this crazy person? But then of course we saw his work and his photos, and he’s been a welcome addition to our stage, any time and every time he wants.”

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Tullberg’s recent iBook follow-up, “DANCEFLOOR THUNDERSTORM: The Out-Takes”, is available in the iBook store for only $6.99, and can be found at the following preview link:

https://itunes.apple.com/us/book/dancefloor-thunderstorm-out/id1090607538?mt=11

Any press inquiries should be directed to the following:

 

Michael Tullberg

President & CEO, 5150 Publishing, Inc.

P.O. Box 86802

Los Angeles, CA 90086

(213) 321-5401

[email protected]

www.dancefloorthunderstorm.com

 

3 New “DFTS” T-shirt Designs Now Up On Arena.com!

Hey folks!

Got some good news – three new “DANCEFLOOR THUNDERSTORM” t-shirts are now up for sale at Arena.com! Two feature the “DFTS” logo, and the third contains the classic “Alien” photo that has always ranked as one of Michael’s most memorable. You can check them all out here:

https://arena.com/michaeltullberg

More designs to come, so stay tuned!

3color1a FLAT 3color3 FLAT

NEW IBOOK “DANCEFLOOR THUNDERSTORM: The Out-Takes” Released on iTunes!

NEW APPLE IBOOK: “DANCEFLOOR THUNDERSTORM: The Out-Takes” Released!

5150 Publishing enters digital realm with interactive follow-up to trailblazing American rave photo book!

***FOR IMMEDIATE RELEASE***

 

LOS ANGELES, CA:  5150 Publishing today announced the release of a new digital iBook entitled “DANCEFLOOR THUNDERSTORM: The Out-Takes”. Available exclusively on Apple’s iBooks store in iBooks format, this digital volume is a companion to the groundbreaking coffee table photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”. Written and designed by electronic music photojournalist Michael Tullberg, “The Out-Takes” contains hundreds of top-quality classic American rave photographs that didn’t quite make the final cut for the “DFTS” print book.

“I’m really excited to be able to release this book in this electronic format,” said Tullberg. “The fact that anyone with an iPad or a MacBook can now instantly access this amazing period in American pop culture history so affordably is a great thing. This may sound funny, but the final stages of editing the DANCEFLOOR THUNDERSTORM book were actually pretty painful…there was so much great material that for one reason or another just didn’t quite make it under the wire. Now the fans of the music can enjoy some of those pieces in a totally interactive way that’s a lot of fun.”

DANCEFLOOR THUNDERSTORM: The Out-Takes” is indeed a highly interactive electronic book, with features that Apple users will be very familiar with. Readers will be able to scroll through image galleries, shrink and stretch pictures, connect with Internet-based videos and music, and search for numerous hidden “Easter Eggs” within the iBook itself. As in the “Land Of The Free, Home Of The Rave” print book, “The Out-Takes” features the elite of the electronic music world, including Frankie Bones, Paul Oakenfold, Fatboy Slim, Carl Cox, Jason Bentley, Basement Jaxx, DJ Dan, the Black Eyed Peas and more. Also included is a long-lost interview with internationally lauded artist BT, conducted in the early stages of his career upon the release of his “ESCM” album. In addition, there are also links to online videos and streaming music that reflect the classic rave vibe of the 1990s and 2000s. In other words, “The Out-Takes” contains a great collection of material that will keep the electronic music fan occupied for a long, long time.

DANCEFLOOR THUNDERSTORM: The Out-Takes” is available in the iBook store for only $6.99, and can be found at the following preview link:

https://itunes.apple.com/us/book/dancefloor-thunderstorm-out/id1090607538?mt=11

The “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” print book is available for online ordering at www.dancefloorthunderstorm.com, and at select Southern California retailers including Amoeba Music, Book Soup, Skylight Books, Dr. Freecloud’s Record Shoppe and more.

NEW CONTEST! “DANCEFLOOR THUNDERSTORM” monthly FREE BOOK GIVEAWAY!

Hey everyone! We’re got a big announcement today—it’s the first monthly “DANCEFLOOR THUNDERSTORM” Free Book Contest!
What is this contest? It’s really simple, actually: be the first to answer a bunch of electronic music-related questions correctly, and you win a FREE COPY of the first American rave photo book, “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”. This first coffee table book about the glory days of the American rave scene has already won accolades from Mixmag, Buzzfeed, Vice and others, and now you can get a copy of your very own…for FREE!

That’s right, FREE. No ordering costs, no shipping costs, NOTHING. You win, you get the book. That’s it. Really.

SO LET’S GET STARTED!!!

DFTS Face Contest

YIKES! What kind of mashup is this?? Has a plastic surgeon gone berserk?? Well, sort of…in Photoshop, anyway! As you might have guessed, we cobbled together this interesting collection of facial parts from several famous DJs, and you have to figure out who those DJs are! Some are old-school rave veterans, and some are newer EDM artists. Can you tell what parts belong to what spinners? Put your best answers to the following facial features:

Eyes:
Nose:
Ears (top):
Ear (side):
Hair:
Pompadour:
Face & mouth:
Facial hair:

OK, we’ll give you ONE hint: the purple ear on the side belongs to Dillon Francis. As far as the rest is concerned…you’re on your own!

Please send your entries through the Contact page on the “DANCEFLOOR THUNDERSTORM” web site: https://dancefloorthunderstorm.com/contact/

The first contestant who writes in all of the correct answers will win a copy of the book. Any entries with less than all answers correct will not qualify. Only one entry per person, and multiple entries from any one person will be discarded, so guess carefully! Once the winner is determined, we will contact them to inform them of their good fortune, and to obtain a shipping address.

The contest ends on March 31, 2016.  GOOD LUCK!!!