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HUGE holiday savings on “DANCEFLOOR THUNDERSTORM”!

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BIG NEWS! It’s once again that most favorite time of the year–the holiday season! And we’ve got an INSANE holiday price drop for America’s #1 rave coffee table photo book! You can now get a copy of “DANCEFLOOR THUNDERSTORM” for only $19.99, plus shipping! That’s right, the ultimate rave holiday gift, for just twenty bucks!!

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This offer is ONLY good here on the “DANCEFLOOR THUNDERSTORM” web site!

We strongly urge people to order ASAP, as the USPS shipping service we use is slower than Priority Mail or FedEx. Just go to the “Order Book” section in the site’s top menu. We recommend that your latest possible shipping date be December 18th, so as to give enough time for the package to arrive by Christmas. So don’t wait!!!

DFTS 2018 Holiday Pricing 1 FLAT

Some words of praise for the book!

THUMP (VICE): “Tullberg’s collection captures the spirit of the American ’90s rave scene in a way that transcends location. Perhaps it’s because his original style of using long-exposures to capture the kinetic energy of endless hours on darkened dance floors illuminated the scene before the introduction of the epic crane shot.”

LA WEEKLY: “Tullberg does a good job of capturing the scene — the superstar DJs, the club kids, the chilled-out crews, the pro-rave demonstrations — but more importantly, he pulls the viewer into the parties. Light refracts, piercing images like those moments when your eyes have been open for far too long. Scenes morph into vortices that blur at the edges, like your memories will the next day. In Tullberg’s photos, faces melt and hands multiply. They are photos that make you feel like you are in this moment that you hope will never end.”

MIXMAG.NET: “A photobook from electronic music photojournalist Michael Tullberg showcases images of the glory days of the American rave scene, before EDM was even a twinkle in Steve Aoki’s eye. ‘Dancefloor Thunderstorm: Land Of The Free, Home Of The Rave‘ charts the history of the underground dance movement during the 90s and 00s before it was dwarfed by the stadium EDM concerts that take place today.”

UPDATES! New book signing party, reduced domestic shipping!

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Hey, all!

Sorry to keep you waiting, but we’ve had a bunch of new developments as of late, and we’ve just recently found the time to update you guys as to what’s been going on in the world of 5150. Well, the biggest news as of late is the latest book signing party we had for DANCEFLOOR THUNDERSTORM! We held it at the Conspiracy nightclub in Hollywood on April 25, and had a stellar lineup of five female DJs: Lexie Looker, Holly Adams, Eve Falcon, and the great headlining duo No Pants Party! Take a look at some highlights from this great signing event!

Lexie Looker

Lexie Looker

Holly Adams & Eve Falcon

Holly Adams & Eve Falcon

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Mark Lewis (R) & friends

Mark Lewis (R) & friends

NO PANTS PARTY showing support for DANCEFLOOR THUNDERSTORM!

NO PANTS PARTY showing support for DANCEFLOOR THUNDERSTORM!

No Pants Party, Mark Lewis & the gang

No Pants Party, Mark Lewis & the gang

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No Pants Party

No Pants Party

 

The other major development we want to mention is that we’ve been able to negotiate a reduction in shipping costs for DANCEFLOOR THUNDERSTORM! Now we can ship the book domestically for just $5.00, less than we’ve ever been able to ship the book out to customers before! That’s because we want you to be able to enjoy the glory days of the American rave scene as affordably as possible! This is why we recently brought the price of the book down as well–to make it easier for you to plug into this incredible era of American pop culture!

So don’t wait–tell your friends about this great opportunity to pick up America’s best coffee table photo book about the amazing period when rave music swept across America.

DFTS Price Reduction!

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BIG NEWS! After more than two years since the release of DANCEFLOOR THUNDERSTORM, we’ve decided to lower the price of the book by 25%. This means that the base price for the book is now $44.99, while the autographed copies go for $49.99.

We feel that after two years, it was time to make DANCEFLOOR THUNDERSTORM more affordable to the fans of electronic music. As this is not an unusual practice in the book publishing world, we feel positive about being able to expand the book’s audience in this manner. We would like to point out that our publisher’s second book, THE RAVER STORIES PROJECT, has similarly had its retail price reduced on its Amazon sales page by Amazon.

We look forward to continue supplying the electronic music public with our books.

 

5150 Publishing, Inc.

Deadmau5 and DANCEFLOOR THUNDERSTORM

Deadmau5 and DANCEFLOOR THUNDERSTORM – together at last!

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GREAT news for you today! Our great big rave book is now in the hands of one of the biggest electronic music stars on the planet: the one and only DEADMAU5!

Deadmau5 and DANCEFLOOR THUNDERSTORM

We managed to make this happen at Deadmau5′ pop-up store on Fairfax yesterday afternoon. Joel was a little tickled to see that he’d made it into the book, “right there at the end!” Needless to say, we hope that he enjoys the book and says nice things about it in public (*HINT, HINT, MAU5!*).

BTW, the man looked good the night before at his first of four nights at the Shrine at USC. Michael shot him for Getty and got some really good material out of it, like this shot here:

Deadmau5_USC

Until next time!

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DJs – THEN & NOW, Week 9: STEVE AOKI!

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A long time ago, the great DJ Steve Loria once told me that the best part of being a DJ was being able to have his cake and eat it, too. What he meant by that was the fact that he could play the most amazing house music he could find, and make lots of people happy in the process. Today, we have another DJ named Steve who likes to have his cake and eat it, too…actually, a more accurate way to put it would be having his cake and then throwing it into his audience! Yeah, I think you know who we’re talking about here! From the depths of Hollywood depravity (ha!) comes the EDM generation’s favorite destroyer of desserts, the one and only STEVE AOKI!

Steve Aoki

The photo on the left was taken at the old LAX club in Hollywood, where Steve and the late DJ AM used to hold court regularly. The one on the right is from Steve’s book signing at The Last Bookstore in DTLA.

Anyone for some Benihana?

“DJs – THEN & NOW”, Week 8: MARK FARINA!!!

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What’s up, people! Yes, it’s time once again for “DJs – Then & Now”, and this time around it’s our pleasure to acknowledge another old-school house master who definitely has made his mark on the electronic music world. In fact, it’s pretty to hard to find many American DJs who’ve made such an impression that fans marked their calendars after his performances so that they could look back and smile on a night that rocked their world. Yes, it’s the one and only MARK FARINA!!

Mark Farina FINAL

Wow, eighteen years and a beard are sure ways to mark a change, aren’t they? One thing that hasn’t changed–the amazing house beats that Mark has blessed the rave scene with for the past two decades! This man is definitely worth checking out, as you’ll see in this clip from one of his performances at Sound in Hollywood!

So what excuse do you now have for missing this guy’s show? Answer: NONE! And furthermore, the EDM generation definitely could use a good lesson about quality house music from time to time, so it’s fantastic that people like Mark have been providing that music all these years. So the next time Mark comes to your town, do yourself a favor…don’t miss him!!

DJs -THEN & NOW, Week 7: RICHIE HAWTIN!

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Whoo-whee! A big apology to  everyone for last week’s lack of a “DJs: Then & Now” segment…we were quite honestly all wrapped up in the social media launch of our newest book project THE RAVER STORIES PROJECT. This is 5150’s next major book project, and so understandably some other things had to take a temporary back seat. But guess what–WE’RE BACK! And this time we’ve got someone really special for you on today’s Throwback Thursday! It’s the techno master himself, RICHIE HAWTIN!

RichieHawtin FINAL JPG

That 1999 shot of Richie was taken at the world-famous Viper Room on the Sunset Strip, when the great old club Atmosphere was in there. This was at the height of his Plastikman era. The one on the right is Richie not quite showing off his PLAYdifferently mixer at Sound in Hollywood. As you can see, putting the razor away can make a world of difference.

Richie appears a couple of times in the pages of DANCEFLOOR THUNDERSTORM, by the way…just thought we’d point that out…

And while we’ve got you here, we really do want to draw your attention to THE RAVER STORIES PROJECT. It’s going to be a fantastic collection of amazing raving nights, as written by the people who experienced them…the ravers themselves! In other words, this is going to be the first book about ravers, by ravers. If you haven’t noticed on social media already, we’ve just put out a Call For Submissions in the rave community, and the initial response has been nothing short of fantastic. Dozens of electronic music fans have already inquired about how to contribute their favorite rave memories to the project, and once our official press release goes out soon, we expect to see a lot more.

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We have a saying here at 5150: “Every raver has a story”, and this is the foundation of THE RAVER STORIES PROJECT, because it’s true! Every raver really does have a story, whether it’s about their first rave, or when they saw their favorite DJ spin, or when they found their significant raving other, or when Daft Punk conquered Coachella. It’s the amazing experiences that people go through that drives the rave scene in the first place, and we want to spotlight this long-neglected aspect of our wonderful community.

So yes, we really want to read what you have to say. Go to www.raverstoriesproject.com for full details!

And SEE YOU NEXT WEEK!!!

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“DJs – THEN & NOW”, Week 6: DJ COLETTE!

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AWRIGHT! It’s Week Six of “DJs – THEN & NOW”, and that means a lot of miles on the time machine’s odometer! Well, you know what we say? Screw it – bump that baby up past 88 MPH and bring out the next DJ! And we’ve got a great one for you this week–all the way from Chicago, IL, it’s the best singing DJ in the land! Ladies and gentlemen, say hello to the one and only DJ COLETTE!!

Colette FINAL JPG

Can you believe that this babe hasn’t had any work done?? Colette truly is the epitome of aging gracefully! Of course, it’s a bit easier when you’re living life young, like in this video from one of Colette’s favorite old haunts, the much-missed King King on Hollywood Boulevard. Listen to her voice, she’s fantastic!

As you might expect, Colette appears in the pages of DANCEFLOOR THUNDERSTORM! Shouldn’t you order a copy for yourself today??

And BTW, stay tuned for a BIG announcement coming soon about out next book project!!

DJs – THEN & NOW, Week 4: MOBY!!!

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What’s up, folks???

 

Yes, it’s Thursday, and you know what that means! It’s time once again to take advantage of Throwback Thursday with another edition of “DJs – THEN & NOW”! And do we have an industry veteran for you today! Not only is this man an internationally celebrated dance music pioneer,  well-known vegan and restaurateur, but he’s also the author of a number of books, including his autobiography Porcelain. And if just half of what he writes about in the book are true (particularly the chemically-inspired parts), it’s something of a wonder that he’s made it to “THEN & NOW”, and not become a casualty along the way–unable to make it past “THEN”. Fortunately he’s very much in the here and NOW…the man who told the world to press “Play”! Yes, it’s MOBY!!!

Moby FINAL JPG(left: “Groove TV” taping in L.A., 1999. Right: book signing in West Hollywood, 2015)

Well, this man certainly does know how to age into his role of music intelligentsia, doesn’t he? Coming soon to an NPR station near you…no doubt Jason Bentley will open!

Moby appears in the pages of “DANCEFLOOR THUNDERSTORM“, by the way. You can order it right here on this web site. We certainly hope that you do.

 

Coming next week: IT’S A MYSTERY! STAY TUNED!!!

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“DJs – Then & Now”, Week 2: DIPLO!

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Hey folks! Yes, it’s time once again for “DJs – Then & Now”, that feature where we go back in time to see just what your favorite spinners looked like in the early days of their careers, and how they’ve stood the test of time since then! And have we got a treat for you today! It’s the man who can’t stop setting up new groups for your entertainment–can you say JACK U? Can you say MAJOR LAZER? That’s right, this week it’s the one and only DIPLO!!!

 

Diplo FINAL JPG

Hmmm…maybe it is true that aging is particularly kind to males! After nine years of producing, performing and touring the world several times over (check the dates), and only a little crow’s feet shows up, that ain’t half bad! Do you think that’s all in the DNA, or has Diplo found a particularly effective moisturizer instead?

Stay tuned for Week 3 of “DJs – Then & Now”…same time, same web site!