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UPDATES! New book signing party, reduced domestic shipping!

Hey, all!

Sorry to keep you waiting, but we’ve had a bunch of new developments as of late, and we’ve just recently found the time to update you guys as to what’s been going on in the world of 5150. Well, the biggest news as of late is the latest book signing party we had for DANCEFLOOR THUNDERSTORM! We held it at the Conspiracy nightclub in Hollywood on April 25, and had a stellar lineup of five female DJs: Lexie Looker, Holly Adams, Eve Falcon, and the great headlining duo No Pants Party! Take a look at some highlights from this great signing event!

Lexie Looker

Lexie Looker

Holly Adams & Eve Falcon

Holly Adams & Eve Falcon

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Mark Lewis (R) & friends

Mark Lewis (R) & friends

NO PANTS PARTY showing support for DANCEFLOOR THUNDERSTORM!

NO PANTS PARTY showing support for DANCEFLOOR THUNDERSTORM!

No Pants Party, Mark Lewis & the gang

No Pants Party, Mark Lewis & the gang

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No Pants Party

No Pants Party

 

The other major development we want to mention is that we’ve been able to negotiate a reduction in shipping costs for DANCEFLOOR THUNDERSTORM! Now we can ship the book domestically for just $5.00, less than we’ve ever been able to ship the book out to customers before! That’s because we want you to be able to enjoy the glory days of the American rave scene as affordably as possible! This is why we recently brought the price of the book down as well–to make it easier for you to plug into this incredible era of American pop culture!

So don’t wait–tell your friends about this great opportunity to pick up America’s best coffee table photo book about the amazing period when rave music swept across America.

NEW promo video for “DANCEFLOOR THUNDERSTORM”!

Hey Folks!

Just added a new promo video for the book up on YouTube!

Thank you Paul Oakenfold, Frankie Bones, Richie Hawtin, Junkie XL, DJ Rap, Christopher Lawrence, Swedish Egil and DJ Snails for their awesome support!

Enjoy, and please feel free to spread the good word around!!

DJs – THEN & NOW, Week 9: STEVE AOKI!

A long time ago, the great DJ Steve Loria once told me that the best part of being a DJ was being able to have his cake and eat it, too. What he meant by that was the fact that he could play the most amazing house music he could find, and make lots of people happy in the process. Today, we have another DJ named Steve who likes to have his cake and eat it, too…actually, a more accurate way to put it would be having his cake and then throwing it into his audience! Yeah, I think you know who we’re talking about here! From the depths of Hollywood depravity (ha!) comes the EDM generation’s favorite destroyer of desserts, the one and only STEVE AOKI!

Steve Aoki

The photo on the left was taken at the old LAX club in Hollywood, where Steve and the late DJ AM used to hold court regularly. The one on the right is from Steve’s book signing at The Last Bookstore in DTLA.

Anyone for some Benihana?

Posts from Michael: John “00” Fleming and the catching of powerful moments

Hello everyone,

I hope that all of you are having a good day today. I want to share something with you folks that on the surface might not seem to have much to do with DANCEFLOOR THUNDERSTORM, as it’s an event that happened just eight days ago–not an incident from the 90s glory days as chronicled in the book. However, I think you might change your mind about that after you read about what happened at Avalon Hollywood last Saturday night, September 3rd. It was going to be an old-school trance fest, as the headliners were the double billing of Christopher Lawrence and John “00” Fleming. There are few trance artists in the world that have longer pedigrees than these two, and having known both of them for a long time now (nearly twenty years in Christopher’s case), I’ve seen them do some amazing things with audiences. If you’re into trance, a night with these guys will not disappoint…and this was certainly the case at Avalon this night. Trading off on the decks on a constant basis, they brought the energy level in the room to a spectacular height.

CL_Avalon_4 CL_Avalon_2 Crowd_avalon1

However, something else was going on that neither Christopher nor I was aware of…something particularly intense and powerful that was going to transform this ordinary night out into something bigger. Much bigger. I’ll let Christopher tell the story at this point–this is from his Instagram post about that night.

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“I can’t begin to explain what a privilege it is to have John “00” Fleming [as my] best friend and DJ partner. I have never met someone with as much integrity behind the decks and in everyday life. On the night of our set at Avalon Hollywood last weekend, John received the news that his mother had passed just before we left for the show. He never mentioned this to me even as we drove to the show and did our prep and sound check. True to his professional nature and dedication to his audience, he kept silent knowing that I would worry about him if I knew and that it might effect our eight hour open to close show. How he found the strength to do this I will never know.

At Avalon that night he played the most powerful set I’ve ever heard from him. We have played many sets together but this one stood out from the others. There was a particularly intense part when John had been playing pounding techno and the crowd was loving it. I went up to him to tell him how much I was digging it when he suddenly made the dance floor erupt with an incredible emotional melody.

It was only the next day when John told me of his mother’s passing that he said the powerful techno set followed by the euphoric release was when he had been thinking of his mother. It made that intense part of his set all the more special and explained the raw emotional roller coaster his sets had been throughout the night.

John’s mother was always extremely proud of him with good reason and I know she was looking down on him that night. I felt very honored to have shared the stage with him.

It was important for me to let you know what an incredible person John is. So perhaps show him a little more love as he sets out on a three day tour of back to back open-to-close sets in Australia.”

JFleming_Avalon_2

This is my photograph of the moment that Christopher was talking about. When I look at it today, it almost gives me shivers, it’s such an epic and transformative moment…and I happened to catch it and immortalize it. I won’t say it was completely by accident–I was there doing my job professionally, as I always strive to do–but as Christopher said, John was the only one in that room who truly knew what was going on. I didn’t know. Christopher didn’t know. Nobody on that stage knew. So for me as a photographer, to know that I serendipitously caught the instant where John is just about transcending into some higher plane, and knowing (now) the circumstances behind it…well, these are the moments that keep photographers going. This is what we live for–knowing that we got it.

Here’s a link to a YouTube video that I shot that also captures the atmosphere pretty well. Sorry about the noisy quality.

On another, more sobering note, I wish to express my condolences to John Fleming. I know this can’t be an easy time for him, in spite of the big outpouring of fan emotions thanks to Christopher’s post. And as usual for him, he’s going straight ahead into more work, even during this trying time. I hope that he continues to get support from the public in the future, because of course you can’t really just cope with something like this.

Anyway, as I said at the beginning of this piece, I believe this has a lot to do with DANCEFLOOR THUNDERSTORM, because just as back in the day, electronic music has the ability to take a moment and transform it, to shape it into something bigger, something more sublime…and dare I say, universal. This is something that has not changed over the decades, from the classic rave days to today’s EDM world. Thus, the spirit of DANCEFLOOR THUNDERSTORM is very much alive on today’s dance floors, in spite of the fact that the audience has inevitably changed over the years. That Avalon crowd wasn’t made up of old, grizzled rave veterans like myself. It was a largely twenty-something audience that was going for Christopher Lawrence’s and John Fleming’s trance just as passionately as their old fans back in the 90s and 00s. It’s heartening to see that spirit has been passed intact from one generation to the next. It’s why, even in the light of the numerous incidents that have been plaguing festivals as of late, that I still have faith in the future of electronic music. This thing is now too big to simply go away–it has woven itself into the fabric of American pop culture so deeply that it will never be completely removed.

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Michael Tullberg’s “In Seventh Heaven” riot article now up on Insomniac.com!

What’s up?? Just wanted to let you guys know that “DFTS” author Michael Tullberg is now writing retro reviews of classic raves for Insomniac, and that his first piece is now up on their web site! It’s the story of the notorious 1996/97 “In Seventh Heaven” New Years Eve riot in downtown Los Angeles, which is also featured in the pages of DANCEFLOOR THUNDERSTORM. Here’s the link:

https://www.insomniac.com/media/riot-mayhem-and-nightsticks-seventh-heaven

Screenshot (83) Tullberg_I7H_005 Tullberg_I7H_009 Tullberg_I7H_0013

We’ll let you guys read the article for yourself, but suffice it to say that it wasn’t a pretty evening that night. It involved bogus synthetic drugs, numerous hospitalizations, and the LAPD coming in and shutting the party down with all the subtlety of a rhino charging. A bunch of Michael’s images are also featured, along with some video which shows ravers fleeing for their safety down the street from cops in riot gear.

More articles are to come, from events that didn’t end in such cataclysmic violence. Stay tuned.

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Amazon back up; new speaking engagement on 5/13!

Hey everybody,

Good news on two fronts! First off, the book is back up on Amazon and sales from both there and this web site are chugging along! That’s what we like to see, people, so keep it up! 🙂

Secondly, author/publisher Michael Tullberg is going to be taking part in a panel discussion at the new West Coast Weekender electronic music conference in San Diego! He’ll be appearing onstage on May 13th at 3:30 alongside a group of great speakers who really do represent the electronic music community. Topics for discussion will include Music As Catalyst For Social Change; Music, Consciousness & Activism; Social Community Responsibility; Voter Registration; Drug Policy Reform; Recycling Festival Waste.

And don’t forget that a mere two days later, Michael will be doing a book signing at Dr. Freecloud’s in Fountain Valley–see the previous post in this News section for details!

New “DFTS” Book Giveaway Contest for April!

Hey folks!

Guess what? It’s time for the new Monthly “DFTS” Giveaway Contest for April! We had no successful winner for the March contest, so we’re going right ahead and kicking off April’s, with a twist! Unlike March, there’s not going to be any photos featured in this contest. That’s because the April contest instead consists of the silhouettes of famous Southern California rave fliers from the 1990s! Why fliers? Because we know that thousands of you guys saved loads of those classic fliers and are still holding on to them–which means if you’re one of those lucky people, you can go through your collection and see for yourself what parties and artists promo pieces are represented here! So take a look at the six blacked-out fliers, and do your best to get your free copy of “DANCEFLOOR THUNDERSTORM“!

RAVE FLYER SILHOUETTES final

Be sure to send your entries through the feedback portion of this site. The contest ends on April 30, and will be featured on social media and the like, so GOOD LUCK!

NINE retailers for “Dancefloor Thunderstorm”! Get your copy today!!

Hey folks!

What’s up? It’s been a while since the last post here, but we’ve got some great news that we just HAD to share! “Dancefloor Thunderstorm” just recently landed it’s NINTH California retail location! So for those of you who haven’t checked out the store locator yet (c’mon people, it’s not that hard!), here’s the present list of locations carrying “Dancefloor Thunderstorm”:

Amoeba Music Hollywood, Amoeba Music San Francisco, Vacation Vinyl (L.A.), Skylight Books (L.A.), Stories L.A., Book Soup (L.A.), Vroman’s (Pasadena), Diesel A Bookstore (L.A.) and Dr. Freecloud’s Record Shoppe (Fountain Valley).

Don’t miss out on the chance to avoid paying shipping charges! Pick up your copy today!

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New Store Finder!

GREAT NEWS: Not only is “DANCEFLOOR THUNDERSTORM” now in six retail locations in Southern California, but the site now has a Store Finder so you can find the closest location near you! Look at the Main Menu above and check it out!