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Fingerprints on Long Beach!

October Update & Bookstore Reminders!

Hey everyone,

Got some good news for you guys: DANCEFLOOR THUNDERSTORM and THE RAVER STORIES PROJECT are both now being carried in a new bookstore: FINGERPRINTS in Long Beach, California! You can find lots of details about this amazing record shop (think Amoeba Music, but in Long Beach), here: FINGERPRINTS’ WEB SITE

Fingerprints on Long Beach!

Fingerprints on Long Beach!

Awesome!

Awesome!

Speaking of our vendors, the amazing SPACEDUST in Echo Park just celebrated its’ 4-year anniversary! Some of L.A.’s best and most eclectic artists have their work featured at Spacedust, so come on down for some off-the-chain swag you won’t find anywhere else!  SPACEDUST WEB SITE

And let’s not forget the one and only Y-QUE TRADING POST in the always hip Los Feliz neighborhood of L.A.! They’ve got the city’s edgiest custom made t-shirts, as well as copies of DANCEFLOOR THUNDERSTORM! They don’t have a web site, so go see this great little bohemian knick-knack shop at 1770 N Vermont Ave, Los Angeles, CA 90027!

Get your copy of DANCEFLOOR THUNDERSTORM before the holiday crush!

NO PANTS PARTY showing support for DANCEFLOOR THUNDERSTORM!

UPDATES! New book signing party, reduced domestic shipping!

Hey, all!

Sorry to keep you waiting, but we’ve had a bunch of new developments as of late, and we’ve just recently found the time to update you guys as to what’s been going on in the world of 5150. Well, the biggest news as of late is the latest book signing party we had for DANCEFLOOR THUNDERSTORM! We held it at the Conspiracy nightclub in Hollywood on April 25, and had a stellar lineup of five female DJs: Lexie Looker, Holly Adams, Eve Falcon, and the great headlining duo No Pants Party! Take a look at some highlights from this great signing event!

Lexie Looker

Lexie Looker

Holly Adams & Eve Falcon

Holly Adams & Eve Falcon

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Mark Lewis (R) & friends

Mark Lewis (R) & friends

NO PANTS PARTY showing support for DANCEFLOOR THUNDERSTORM!

NO PANTS PARTY showing support for DANCEFLOOR THUNDERSTORM!

No Pants Party, Mark Lewis & the gang

No Pants Party, Mark Lewis & the gang

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No Pants Party

No Pants Party

 

The other major development we want to mention is that we’ve been able to negotiate a reduction in shipping costs for DANCEFLOOR THUNDERSTORM! Now we can ship the book domestically for just $5.00, less than we’ve ever been able to ship the book out to customers before! That’s because we want you to be able to enjoy the glory days of the American rave scene as affordably as possible! This is why we recently brought the price of the book down as well–to make it easier for you to plug into this incredible era of American pop culture!

So don’t wait–tell your friends about this great opportunity to pick up America’s best coffee table photo book about the amazing period when rave music swept across America.

DANCEFLOOR THUNDERSTORM makes a great holiday gift!

HUGE HOLIDAY SAVINGS! It’s the Dancefloor Thunderstorm Holiday Triple Blowout Sale!

Hey, folks! Looking for the perfect holiday gift for the electronic music fan in your life? Well, today’s your lucky day, because we’re kicking off the DANCEFLOOR THUNDERSTORM Holiday Triple Blowout Sale! Now through the end of the year, it’s the perfect opportunity to pick up your copy of America’s first coffee table rave photo book, “DANCEFLOOR THUNDERSTORM: Land Of The free, Home Of The Rave”!

The Triple Blowout Sale means you’ll be saving a substantial amount of cash when you order this great book that’s won praise from EDM media across the globe! What are these savings, you ask? Take a look!

  • Until January 1st, we’ve lowered the price of “DANCEFLOOR THUNDERSTORM” to $55.00, a savings of five dollars!

AND…

  • You’ll also get FREE HOLIDAY SHIPPING, a savings of ten dollars!

AND…

  • As a BONUS, you’ll also receive via email a FREE copy of the iBook sequel, “DANCEFLOOR THUNDERSTORM: The Out-Takes”, a value of $6.99!

WOW! That’s a total savings value of $21.99!! You’re not going to get a better deal on ANY book about electronic music this year, that’s for sure! BUT…this sale ends on January 1st, o what are you waiting for? Go to the Ordering page on the site and get your copy today!!

Dancefloor Thunderstorm Holiday Triple Blowout Sale

Save

Save

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Book Signing at Dr. Freecloud’s on May 15th!

Dr Freeclouds Book Signing Eflyer1 FLAT

Yes, it’s that time once again! Dancefloor Thunderstorm: Land Of The Free, Home Of The Rave author Michael Tullberg is doing a special book signing at a very special location: the awesome Dr. Freecloud’s Record Shoppe in Fountain Valley! The Southland’s legendary original rave music and gear shop (21 years and counting!) is playing host to a great event, where Michael will not only be autographing copies of Dancefloor Thunderstorm, but also telling the stories behind some of the iconic pictures inside the book! And there is no shortage of stories to tell, that’s for sure! It’s gonna be a great trip back in time, to the days when the rave scene exploded out of the underground and created endless fantastic memories for those of us lucky enough to have been there! So come on down, hang out, shop and have a great time with all of us!

Dr. Freecloud’s is at 18960 Brookhurst Street in Fountain Valley, CA. Stay tuned for more details as they emerge!

DrFreecloud-Sphere-1000px

TEN NEW T-SHIRT DESIGNS!

Hey everyone! GREAT NEWS…we now have ten new exciting t-shirt designs up on our Arena.com merchandising page! We couldn’t just do one or two, ohhhhhhh, no! We had to go all-out and put out everything we had in the pipeline! We did this because of the wide range of designs we came up with, as you’ll see below! We’ve got some “DFTS” logo variations, we’ve got three shirts featuring the book’s cover, and we’ve put in a number of great shots from within the book itself! Have a look for yourself at the images below (full disclosure: they’re mock-ups), and by clicking the following link: https://arena.com/michaeltullberg

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DFTS 3color1a t-shirt

3Color1a

DFTS 3color3 t-shirt

3color3

DFTS Alien t-shirt

Alien

DFTS I Raved Did You t-shirt

I Raved Did You?

DFTS The Revolution is Awesome t-shirt

The Revolution Is Awesome

DFTS The Partys Here t-shirt

The Party’s Here

DFTS Dune t-shirt

Dune

DFTS Magic Wednesdays t-shirt

Magic Wednesdays

DFTS Mountain Girl t-shirt

Mountain Girl

DFTS Records t-shirt

Records

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Each shirt is 100% cotton, goes for only $20.00, and is shipped directly to your door. Sizes range from small to 2XL. Now you’ll have the most exclusive rave swag around because you can’t find these shirts in stores! People are gonna look at what you’re wearing and say, “Where the hell did you get that?” So what are you waiting for? Here’s the link again: https://arena.com/michaeltullberg

Here’s another: the link to order our iBook DANCEFLOOR THUNDERSTORM: The Out-Takes! Only $6.99 on iTunes!

DANCEFLOOR THUNDERSTORM NOW ON AMAZON!

5150 Publishing, Inc.

P.O. Box 86802

Los Angeles, CA 90086

(213) 321-5401

CLASSIC RAVE PHOTO BOOK “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” released on Amazon.com!

5150 Publishing announces groundbreaking book’s availability on world’s biggest bookstore!

Amazon Screen Shot

***FOR IMMEDIATE RELEASE***

LOS ANGELES, CA:  5150 Publishing today announced that acclaimed photojournalist Michael Tullberg’s rave music photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is now available for sale on the global sales outlet Amazon.com. With this development, now electronic music fans across America can easily locate and order the first groundbreaking coffee table book about the rise of the underground electronic music scene in the 1990s. It also marks the first book from Tullberg’s own publishing house, 5150 Publishing, to make it onto the site of the country’s biggest bookstore. The book can be found at the following online link:

http://www.amazon.com/dp/0615980414

“It’s a great thing to finally be able to put “DANCEFLOOR THUNDERSTORM up on Amazon,” said Tullberg. “With such a convenient place to go to, now the customer can get their copy of the book faster than ever before. And, having “DANCEFLOOR THUNDERSTORM” alongside so many other high quality works on Amazon’s site means that people can combine purchases with other books about electronic music. It’s a great opportunity to indulge one’s self while diving into the history of this music and culture.”

DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is a 308-page hardcover volume that features the electronic music pioneers of the rave era, including Paul Oakenfold, Fatboy Slim, Carl Cox, Moby, Frankie Bones, the Chemical Brothers, Massive Attack and more. Released in October of 2015, the book was first available for online ordering at its web site, www.dancefloorthunderstorm.com. Since then, it has picked up numerous praises in the media, including the following:

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PAPERMAG.COM: “A new book, DANCEFLOOR THUNDERSTORM: Land Of the Free, Home Of The Rave, showcases the work of photojournalist Michael Tullberg who documented the rave scene in Los Angeles and Southern California throughout the ’90s and ’00s. His pictures capture young people in ecstasy (sometimes, we imagine, literally) dancing to the beats of top DJs like Paul Oakenfold and Richie Hawtin along with local producers on the scene. Along with photos, the book includes anecdotes and remembrances of parties, promoters, DJs and more that’ll make you want to grab a pacifier and a glow stick and turn on some Prodigy.”

MIXMAG.NET: “A photobook from electronic music photojournalist Michael Tullberg showcases images of the glory days of the American rave scene, before EDM was even a twinkle in Steve Aoki’s eye. ‘DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave‘ charts the history of the underground dance movement during the 90s and 00s before it was dwarfed by the stadium EDM concerts that take place today.”

BUZZFEED.COM: “Photographer Michael Tullberg was a witness to the sights and sounds, and his new book Dancefloor Thunderstorm, reveals his first-hand account of what ’90s rave culture was really about.”

LA WEEKLY: “Light refracts, piercing images like those moments when your eyes have been open for far too long. Scenes morph into vortices that blur at the edges, like your memories will the next day. In Tullberg’s photos, faces melt and hands multiply. They are photos that make you feel like you are in this moment that you hope will never end.”

DJBROADCAST.NET: No one comes more esteemed within dance music photography than Michael Tullberg. As a self-described ‘rave photojournalist’ Tullberg was there to capture the very building-blocks of the US electronic music scene. His early work documented the likes of Digweed, Sasha and Cox as they dominated the underground massive.”

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Michael Tullberg has also picked up endorsements from electronic music virtuosos like the following:

DJ CHRISTOPHER LAWRENCE: Prior to the rise of camera phones and social media, it was down to photographers like Michael Tullberg to document the rave scene with photos appearing in URB Magazine, BPM Magazine, XLR8R and many others. He was at every warehouse party, festival and afterhours in Los Angeles from the 1990’s shooting the DJs and crowds. Many of my best known live photos during this era were taken by Michael. He was known for his creative photography and capturing the spirit of rave culture. His book is incredible and worth buying as it is a historical time capsule of an amazing period which gave rise to the electronic music scene as we know it today.”

DJ FRANKIE BONES: “Our scene was built on capturing a moment. Michael has done this moment after moment for many years and [DANCEFLOOR THUNDERSTORM] shouldn’t be missed. That book goes beyond anything anyone could ever want in a history, blindsided by kids having to pay six installments of $89 to go to one festival.”

KEN JORDAN (The Crystal Method): “I remember the first time we encountered Michael Tullberg. I remember there was this crazy photographer guy on stage with us—around the stage, around the gear, climbing over people and everything! And we thought, who is this crazy person? But then of course we saw his work and his photos, and he’s been a welcome addition to our stage, any time and every time he wants.”

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Tullberg’s recent iBook follow-up, “DANCEFLOOR THUNDERSTORM: The Out-Takes”, is available in the iBook store for only $6.99, and can be found at the following preview link:

https://itunes.apple.com/us/book/dancefloor-thunderstorm-out/id1090607538?mt=11

Any press inquiries should be directed to the following:

 

Michael Tullberg

President & CEO, 5150 Publishing, Inc.

P.O. Box 86802

Los Angeles, CA 90086

(213) 321-5401

[email protected]

www.dancefloorthunderstorm.com

 

New Store Finder!

GREAT NEWS: Not only is “DANCEFLOOR THUNDERSTORM” now in six retail locations in Southern California, but the site now has a Store Finder so you can find the closest location near you! Look at the Main Menu above and check it out!