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New promo video for DANCEFLOOR THUNDERSTORM

Legendary DJs love DANCEFLOOR THUNDERSTORM! Paul Oakenfold, Richie Hawtin, DJ Snails and MORE!!

Legendary DJs love DANCEFLOOR THUNDERSTORM! Paul Oakenfold, Richie Hawtin, Frankie Bones and many more!!

Look at all these legendary electronic music artists supporting DANCEFLOOR THUNDERSTORM! From trance to techno to drum ‘n bass to breakbeats to dubstep…the acclaim is pretty much universal! Paul Oakenfold, Frankie Bones, Richie Hawtin, DJ Rap, Junkie XL, Christopher Lawrence, Swedish Egil and DJ Snails…now there’s a lineup we’d gladly go see on any night!

Naturally, this brings up an important question, namely…do you think that there’s a chance that these great artists are onto something here?

Answer: YES! YES!! YES!!!

So, here’s another question: since these guys are onto something, and since the DANCEFLOOR THUNDERSTORM Triple Holiday Blowout sale is taking place right now…don’t you think that it’s time you took advantage of some BIG savings (reduced price, FREE SHIPPING and a BONUS iBooks sequel!) by ordering a copy of this amazing book for yourself or a friend?

Again, YES! YES!! YES!!!

And, one last question: do you want your book to arrive late because you didn’t order before the holiday crush?

NO! NO!! NO!!!

So what are you waiting for?? Go to the ordering page (or click this link if you’re reading this on another site) and get a copy on its way to you TODAY!!

 

#PaulOakenfold #FrankieBones #RichieHawtin #DJRap #JunkieXL #ChristopherLawrence #SwedishEgil #DJSnails

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“DJs – THEN & NOW”, Week 10: SUPERSTAR DJ KEOKI!!!

Hello, everyone! Yes, we’ve made it to Week 10 of “DJs – THEN & NOW”, and what a legend we have for you today! It’s the originator of the term “Superstar DJ”, and in his case, the term is well-earned. From the beginnings of the late 80s New York club scene to his becoming a true electronic music superstar globally, this man has walked the line between artist and celebrity, and between genius and madman as well. He’s seen it all, he’s done it all, and somehow he survived it all, refusing to become just another stupid musical casualty. He’s the King of the Club Kids, the master of impending disaster–the one any only SUPERSTAR DJ KEOKI!

Superstar DJ Keoki

The shot on the left is poolside at Winter Music Conference in Miami (this is when people still actually went to Winter Music Conference). The shot on the right is from a tribute dinner to the now-legendary L.A. printing artist Richard Duardo. Overall, none the worse for wear, we’d say! Check out all the ink outlines on his younger self…just think of all that color that had to be filled in! This is a guy who’s put more miles behind him than most rock stars, and come out intact in the end. Kudos to you, Keoki–can’t wait to read your bio. Bet it’s gonna be a monster…wink, wink!

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DJs -THEN & NOW, Week 7: RICHIE HAWTIN!

Whoo-whee! A big apology to  everyone for last week’s lack of a “DJs: Then & Now” segment…we were quite honestly all wrapped up in the social media launch of our newest book project THE RAVER STORIES PROJECT. This is 5150’s next major book project, and so understandably some other things had to take a temporary back seat. But guess what–WE’RE BACK! And this time we’ve got someone really special for you on today’s Throwback Thursday! It’s the techno master himself, RICHIE HAWTIN!

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That 1999 shot of Richie was taken at the world-famous Viper Room on the Sunset Strip, when the great old club Atmosphere was in there. This was at the height of his Plastikman era. The one on the right is Richie not quite showing off his PLAYdifferently mixer at Sound in Hollywood. As you can see, putting the razor away can make a world of difference.

Richie appears a couple of times in the pages of DANCEFLOOR THUNDERSTORM, by the way…just thought we’d point that out…

And while we’ve got you here, we really do want to draw your attention to THE RAVER STORIES PROJECT. It’s going to be a fantastic collection of amazing raving nights, as written by the people who experienced them…the ravers themselves! In other words, this is going to be the first book about ravers, by ravers. If you haven’t noticed on social media already, we’ve just put out a Call For Submissions in the rave community, and the initial response has been nothing short of fantastic. Dozens of electronic music fans have already inquired about how to contribute their favorite rave memories to the project, and once our official press release goes out soon, we expect to see a lot more.

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We have a saying here at 5150: “Every raver has a story”, and this is the foundation of THE RAVER STORIES PROJECT, because it’s true! Every raver really does have a story, whether it’s about their first rave, or when they saw their favorite DJ spin, or when they found their significant raving other, or when Daft Punk conquered Coachella. It’s the amazing experiences that people go through that drives the rave scene in the first place, and we want to spotlight this long-neglected aspect of our wonderful community.

So yes, we really want to read what you have to say. Go to www.raverstoriesproject.com for full details!

And SEE YOU NEXT WEEK!!!

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“DJs – THEN & NOW”, Week 6: DJ COLETTE!

AWRIGHT! It’s Week Six of “DJs – THEN & NOW”, and that means a lot of miles on the time machine’s odometer! Well, you know what we say? Screw it – bump that baby up past 88 MPH and bring out the next DJ! And we’ve got a great one for you this week–all the way from Chicago, IL, it’s the best singing DJ in the land! Ladies and gentlemen, say hello to the one and only DJ COLETTE!!

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Can you believe that this babe hasn’t had any work done?? Colette truly is the epitome of aging gracefully! Of course, it’s a bit easier when you’re living life young, like in this video from one of Colette’s favorite old haunts, the much-missed King King on Hollywood Boulevard. Listen to her voice, she’s fantastic!

As you might expect, Colette appears in the pages of DANCEFLOOR THUNDERSTORM! Shouldn’t you order a copy for yourself today??

And BTW, stay tuned for a BIG announcement coming soon about out next book project!!

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“DJs – Then & Now”, Week 2: DIPLO!

 

Hey folks! Yes, it’s time once again for “DJs – Then & Now”, that feature where we go back in time to see just what your favorite spinners looked like in the early days of their careers, and how they’ve stood the test of time since then! And have we got a treat for you today! It’s the man who can’t stop setting up new groups for your entertainment–can you say JACK U? Can you say MAJOR LAZER? That’s right, this week it’s the one and only DIPLO!!!

 

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Hmmm…maybe it is true that aging is particularly kind to males! After nine years of producing, performing and touring the world several times over (check the dates), and only a little crow’s feet shows up, that ain’t half bad! Do you think that’s all in the DNA, or has Diplo found a particularly effective moisturizer instead?

Stay tuned for Week 3 of “DJs – Then & Now”…same time, same web site!

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NEW weekly photo feature: “DJs – THEN & NOW”, Week 1: CARL COX!

What’s up, folks! Guess what—today is your lucky day! No, seriously, it really is your lucky day! Why is that, you might ask—good question! It’s because today is the day that we’re debuting a new regular feature here on the DANCEFLOOR THUNDERSTORM blog, which we think is gonna be a lot of fun, called “DJs: THEN & NOW”!

It’s actually very simple: electronic music has been around for over three decades now, and many of the artists in this genre have been around for almost that long as well! And let’s face it, people can sometimes change a LOT over the course of a decade or two! Luckily, DANCEFLOOR THUNDERSTORM author Michael Tullberg’s enormous photographic archives contain thousands of both vintage and current pictures of some of dance music’s biggest legends. So, now you get to see for yourself whether or not time–or perhaps a good plastic surgeon–has been kind to your old favorites!

(OK, we admit it, this isn’t exactly our invention—in fact, we’ve stolen this bit from all those other celebrity web sites you’ve recently been on. Well, are you guys aware that there are no truly original ideas left? That everything is a derivative of something else? Anyone? Bueller?)

Just to be clear, we are not looking to embarrass or single out any artist for particular attention.  Remember that this is all being done in the name of science, in the drastically under-reported field of ripening disc jockeys. We are proud and honored to play our small role in this most important of research fields, and plan to have a paper on the subject published soon in Scientific American (no, not really). So if you’re gonna comment, please refrain from ridicule, and show a little PLUR for the artist.

This is gonna be a weekly thing, so be sure to mark your calendars with regular reminders to pay this site a visit! And let’s kick off things with the original raving force of nature—the inventor of the three-turntable setup, Ibiza’s main source of income for the last fifteen years, the original Number One DJ in the World—CARL COX!!

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Wow…sixteen years and barely so much as a wrinkle! Even his glasses are in exactly the same position! What’s your secret, Carl???

Of course, Carl also appears in the pages of DANCEFLOOR THUNDERSTORM, which you can order on this very web site–and we hope that you do!

Until next time, then…when we’ll have a brand new DJ for you! Share this as much as you like in the meantime!

 

The 5150 Crew

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No Contest Winner! :(

Hey all,

Bad news: nobody won the Monthly Book Giveaway Contest in March! That means the free copy of the book goes unclaimed–bummer! Well, now that that’s over with, we can reveal just which DJs made up the face of this bizarre hybrid! Remember that we already disclosed that the purple ear belongs to Dillon Francis, and the nose to David Guetta.

DFTS Face Contest

Ears: Deadmau5

Pompadour: Benny Benassi

Hair: Skrillex

Face & mouth: Carl Cox

Glasses & eyes: Moby

Whiskers: Steve Aoki

 

Better luck next time!!! The next contest is coming VERY SHORTLY!

RICHIE HAWTIN loves DANCEFLOOR THUNDERSTORM!

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LOOK AT THIS!!! The techno god Richie Hawtin is so happy to have his copy of “DANCEFLOOR THUNDERSTORM“! And hey, why not? After all, he rocked the rave scene back in the day and he has two KILLER pictures in the book! When I showed Richie the pictures of him spinning back in his Plastikman era, he was like, “Oh my GOD.” Now, you can take that however way you want…I personally like to think that he was gobsmacked by the images, but then again I’m biased 😉

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Yeah, like this one. Anyone care to guess what party this was?

“DANCEFLOOR THUNDERSTORM” is in retail stores! Pick up your copy today!!

Hey everyone,

Yes, I’ve been out hitting the pavement, getting “DANCEFLOOR THUNDERSTORM” into the hands of retailers, and so far we’ve got four takers–not bad for a week’s work! Here are the bookstores and music shops where you can find the book so far:

Vroman’s Pasadena
Book Soup West Hollywood
Dr. Freecloud’s Fountain Valley (call 657-88-VINYL for details
Skylight books Los Feliz (call 323-660-1175 for details)

…and these are just the first! We will shortly be targeting the following establishments with the hope of getting “DANCEFLOOR THUNDERSTORM” on their shelves…please feel free to contact them and ask why the book isn’t available yet, and steer them in our direction!

Atomic Records Burbank
Meltdown Comics Hollywood
Golden Apple Hollywood
The Record Parlour Hollywood
Touch Vinyl L.A.
The Last Bookstore downtown L.A.
Amoeba Music Hollywood
Permanent Records Highland Park

Let’s get the book in more peoples’ hands!!!

New book launch party details!

Hey everyone,

What’s up? Good news: the plans for the book launch party is now all set! The official date is now October 8, 2015, and the venue is the great INDUSTRY DTLA salon & event space! Here’s the DJ lineup:

Mark Lewis
Riley Warren
Freddy Be
Jason Blakemore

AND…the party is FREE, from 7:00 – 11:00 PM! This is gonna be a great night of old-school fun, and we hope that many of you can make it down! More details TBA!

Image from Massive Armageddon!

Image from Massive Armageddon!