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Amazon sales offline during Coachella

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Hey everyone,

 

What’s up? Just letting everyone know that until April 26th, “DANCEFLOOR THUNDERSTORM” will not be available for sale through Amazon, because up until that point Michael will be working for Getty Images at Coachella and will not be available to process orders. However, the book will still be available for online ordering on this web site, so no worries for anyone who wants to have it delivered to their door. We apologize for any inconvenience this might cause, but Coachella is a full-time commitment and Michael simply isn’t going to have any time to squeeze in any order processing. We thank you for your understanding.

 

The 5150 crew

Book Signing at Dr. Freecloud’s on May 15th!

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Yes, it’s that time once again! Dancefloor Thunderstorm: Land Of The Free, Home Of The Rave author Michael Tullberg is doing a special book signing at a very special location: the awesome Dr. Freecloud’s Record Shoppe in Fountain Valley! The Southland’s legendary original rave music and gear shop (21 years and counting!) is playing host to a great event, where Michael will not only be autographing copies of Dancefloor Thunderstorm, but also telling the stories behind some of the iconic pictures inside the book! And there is no shortage of stories to tell, that’s for sure! It’s gonna be a great trip back in time, to the days when the rave scene exploded out of the underground and created endless fantastic memories for those of us lucky enough to have been there! So come on down, hang out, shop and have a great time with all of us!

Dr. Freecloud’s is at 18960 Brookhurst Street in Fountain Valley, CA. Stay tuned for more details as they emerge!

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New “DFTS” Book Giveaway Contest for April!

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Hey folks!

Guess what? It’s time for the new Monthly “DFTS” Giveaway Contest for April! We had no successful winner for the March contest, so we’re going right ahead and kicking off April’s, with a twist! Unlike March, there’s not going to be any photos featured in this contest. That’s because the April contest instead consists of the silhouettes of famous Southern California rave fliers from the 1990s! Why fliers? Because we know that thousands of you guys saved loads of those classic fliers and are still holding on to them–which means if you’re one of those lucky people, you can go through your collection and see for yourself what parties and artists promo pieces are represented here! So take a look at the six blacked-out fliers, and do your best to get your free copy of “DANCEFLOOR THUNDERSTORM“!

RAVE FLYER SILHOUETTES final

Be sure to send your entries through the feedback portion of this site. The contest ends on April 30, and will be featured on social media and the like, so GOOD LUCK!

No Contest Winner! :(

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Hey all,

Bad news: nobody won the Monthly Book Giveaway Contest in March! That means the free copy of the book goes unclaimed–bummer! Well, now that that’s over with, we can reveal just which DJs made up the face of this bizarre hybrid! Remember that we already disclosed that the purple ear belongs to Dillon Francis, and the nose to David Guetta.

DFTS Face Contest

Ears: Deadmau5

Pompadour: Benny Benassi

Hair: Skrillex

Face & mouth: Carl Cox

Glasses & eyes: Moby

Whiskers: Steve Aoki

 

Better luck next time!!! The next contest is coming VERY SHORTLY!

3 New “DFTS” T-shirt Designs Now Up On Arena.com!

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Hey folks!

Got some good news – three new “DANCEFLOOR THUNDERSTORM” t-shirts are now up for sale at Arena.com! Two feature the “DFTS” logo, and the third contains the classic “Alien” photo that has always ranked as one of Michael’s most memorable. You can check them all out here:

https://arena.com/michaeltullberg

More designs to come, so stay tuned!

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NEW IBOOK “DANCEFLOOR THUNDERSTORM: The Out-Takes” Released on iTunes!

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NEW APPLE IBOOK: “DANCEFLOOR THUNDERSTORM: The Out-Takes” Released!

5150 Publishing enters digital realm with interactive follow-up to trailblazing American rave photo book!

***FOR IMMEDIATE RELEASE***

 

LOS ANGELES, CA:  5150 Publishing today announced the release of a new digital iBook entitled “DANCEFLOOR THUNDERSTORM: The Out-Takes”. Available exclusively on Apple’s iBooks store in iBooks format, this digital volume is a companion to the groundbreaking coffee table photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”. Written and designed by electronic music photojournalist Michael Tullberg, “The Out-Takes” contains hundreds of top-quality classic American rave photographs that didn’t quite make the final cut for the “DFTS” print book.

“I’m really excited to be able to release this book in this electronic format,” said Tullberg. “The fact that anyone with an iPad or a MacBook can now instantly access this amazing period in American pop culture history so affordably is a great thing. This may sound funny, but the final stages of editing the DANCEFLOOR THUNDERSTORM book were actually pretty painful…there was so much great material that for one reason or another just didn’t quite make it under the wire. Now the fans of the music can enjoy some of those pieces in a totally interactive way that’s a lot of fun.”

“DANCEFLOOR THUNDERSTORM: The Out-Takes” is indeed a highly interactive electronic book, with features that Apple users will be very familiar with. Readers will be able to scroll through image galleries, shrink and stretch pictures, connect with Internet-based videos and music, and search for numerous hidden “Easter Eggs” within the iBook itself. As in the “Land Of The Free, Home Of The Rave” print book, “The Out-Takes” features the elite of the electronic music world, including Frankie Bones, Paul Oakenfold, Fatboy Slim, Carl Cox, Jason Bentley, Basement Jaxx, DJ Dan, the Black Eyed Peas and more. Also included is a long-lost interview with internationally lauded artist BT, conducted in the early stages of his career upon the release of his “ESCM” album. In addition, there are also links to online videos and streaming music that reflect the classic rave vibe of the 1990s and 2000s. In other words, “The Out-Takes” contains a great collection of material that will keep the electronic music fan occupied for a long, long time.

“DANCEFLOOR THUNDERSTORM: The Out-Takes” is available in the iBook store for only $6.99, and can be found at the following preview link:

https://itunes.apple.com/us/book/dancefloor-thunderstorm-out/id1090607538?mt=11

The “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” print book is available for online ordering at www.dancefloorthunderstorm.com, and at select Southern California retailers including Amoeba Music, Book Soup, Skylight Books, Dr. Freecloud’s Record Shoppe and more.

NEW CONTEST! “DANCEFLOOR THUNDERSTORM” monthly FREE BOOK GIVEAWAY!

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Hey everyone! We’re got a big announcement today—it’s the first monthly “DANCEFLOOR THUNDERSTORM” Free Book Contest!
What is this contest? It’s really simple, actually: be the first to answer a bunch of electronic music-related questions correctly, and you win a FREE COPY of the first American rave photo book, “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”. This first coffee table book about the glory days of the American rave scene has already won accolades from Mixmag, Buzzfeed, Vice and others, and now you can get a copy of your very own…for FREE!

That’s right, FREE. No ordering costs, no shipping costs, NOTHING. You win, you get the book. That’s it. Really.

SO LET’S GET STARTED!!!

DFTS Face Contest

YIKES! What kind of mashup is this?? Has a plastic surgeon gone berserk?? Well, sort of…in Photoshop, anyway! As you might have guessed, we cobbled together this interesting collection of facial parts from several famous DJs, and you have to figure out who those DJs are! Some are old-school rave veterans, and some are newer EDM artists. Can you tell what parts belong to what spinners? Put your best answers to the following facial features:

Eyes:
Nose:
Ears (top):
Ear (side):
Hair:
Pompadour:
Face & mouth:
Facial hair:

OK, we’ll give you ONE hint: the purple ear on the side belongs to Dillon Francis. As far as the rest is concerned…you’re on your own!

Please send your entries through the Contact page on the “DANCEFLOOR THUNDERSTORM” web site: https://dancefloorthunderstorm.com/contact/

The first contestant who writes in all of the correct answers will win a copy of the book. Any entries with less than all answers correct will not qualify. Only one entry per person, and multiple entries from any one person will be discarded, so guess carefully! Once the winner is determined, we will contact them to inform them of their good fortune, and to obtain a shipping address.

The contest ends on March 31, 2016.  GOOD LUCK!!!

Media section EXPANDED!

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Got some good news for you guys–we’ve just recently expanded our Media section  to include the new podcast interviews that Michael has been doing to plug the book! We’ve put two Soundcloud interviews in the new Podcast subsection, and two YouTube-based interviews in the Videos subsection! All in all, plenty of informative entertainment for the rave music fan at home! So go ahead and start listening!

Stay tuned for more news coming SOON!

DOUBLE GOOD NEWS! SteveAoki.com and VICE love “Dancefloor Thunderstorm”!

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Hey everyone, we know it’s been a little while since the last post, but there was a very good reason for that…we were quite busy getting new stories out in exciting new outlets! There were two that really came through for us, the first one being the web site of the world famous EDM DJ/producer STEVE AOKI! Yes, the cake-throwing maniac (haha) has decided to put a great interview with Michael up online, accompanied by a fantastic gallery of classic images…including some not found in “DFTS”! Here’s the link to the story on his website, steveaoki.com:

http://www.steveaoki.com/music/31-incredible-photographs-from-the-90s-rave-scene-in-la/

Also included in this story is a link to Michael’s great story about he and DJ Sandra Collins getting “kidnapped” (no, not really) by Superstar DJ Keoki in 1999. Here’s the link to that video:

https://www.youtube.com/watch?v=8iwUKzfy1OQ

And on top of that, we also scored a great podcast interview with VICE.COM, on their Rave Curious show. Michael sat down with VICE’s Josh Glazer to talk about the book, the original rave scene, and the trials of putting together such a mammoth project. Full disclosure: Josh was also the editor for “DFTS”, and it was great to be able to chat about this without having to explain everything to an uncomprehending interviewer who had no experience in the field. Here’s the link to the podcast on iTunes (free download):

https://itunes.apple.com/us/podcast/ep.-009-erick-morillo-michael/id1058058739?i=363033535&mt=2

More to come!!! STAY TUNED!!!

RICHIE HAWTIN loves DANCEFLOOR THUNDERSTORM!

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LOOK AT THIS!!! The techno god Richie Hawtin is so happy to have his copy of “DANCEFLOOR THUNDERSTORM“! And hey, why not? After all, he rocked the rave scene back in the day and he has two KILLER pictures in the book! When I showed Richie the pictures of him spinning back in his Plastikman era, he was like, “Oh my GOD.” Now, you can take that however way you want…I personally like to think that he was gobsmacked by the images, but then again I’m biased 😉

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Yeah, like this one. Anyone care to guess what party this was?