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NEW INTERVIEW! Michael appears on EDMIdentity.com!

Screenshot EDM Identity

Great news–Michael has yet another interview up on the Net now! It’s on the web site EDMIdentity.com, where Michael and interviewer Grant Gilmore talk about the history of electronic music photography, how it and the scene have changed over the years, and of course about DANCEFLOOR THUNDERSTORM! The conversation took place back in June in Las Vegas, right after Michael had delivered his presentation about photography at EDMbiz. Here’s the link:

http://edmidentity.com/2016/08/29/featured-interview-michael-tullberg/

Here’s a really nice opening quote from Grant: “While you may not always know the name behind the lens, you’ll definitely recognize the photos. Over the past twenty years, Michael has made a name for himself in the rave scene. Whether he’s capturing intimate moments with artists in undisclosed locations, dark venues with limited production, or festivals that leave you stunned, his shots are up there with the best of the best.” Wow. Thanks, Grant. That means a lot.

AND…some more good news. We’re going to be featuring a new weekly running bit here on this web site. Can’t tell you all the details yet, but it involves DJs and their longevity. Stay tuned for updates as they come! Now, get on back to what you were doing…after ordering a copy of DANCEFLOOR THUNDERSTORM for yourself, of course!

News: Amazon feedback & new interview article

Hey folks,

It’s been a busy week for us here at 5150–then again, every week is a busy one in our business!–and we have some good things to show for it. First off, “DANCEFLOOR THUNDERSTORM” is beginning to collect some great reviews on its Amazon.com page! Take a look at these:

Amazon Reviews Shot

Very cool! Nice to see that people are enjoying the book enough to take the time to say so publicly on Amazon! And here’s the second good thing to happen this week: Michael’s latest interview piece! This time it’s with More Moi Music, who interviewed Michael while he was at EDMbiz in Las Vegas last June. It’s a really good article overall, and while Michael has some pointed things to say in it, we think that the More Moi people really topped off the piece just right with the following ending paragraph:

“While we weren’t adults raving in the 90s, we and other fellow Millennials, tend to feel nostalgic for times we’ve never experienced ourselves. We long for the simpler times detailed in Dancefloor Thunderstorm, which focused solely on the music, the atmosphere, and the raw energy it could provide. We hope that the resurfacing of these untold stories permeates into today’s DJ celebrity crazed, financially oriented and production heavy dance music culture.”

Couldn’t have said it any better ourselves. Here’s the link to the article:

http://www.moremoimoremusic.com/spotlight/michael-tullberg-dancefloor-thunderstorm

Getting ready for a busy weekend. Hope yours is productive!

NEW PHOTO EXHIBITION in DTLA! July 9 at Pop Obscure Records!

Good news! “DANCEFLOOR THUNDERSTORM” author Michael Tullberg is going to be taking part in a group photography exhibition at the brand-new Pop Obscure Records in downtown L.A.! It’s co-run by Michael’s old friend and colleague Sherry Lee from Freestyle Photographic Supplies, and it’s part record store (vinyl only!) and part art gallery.

The show’s theme is Music, so appropriately enough Michael went and pulled some of his good vintage rave material. Here’s one of them:

Frankie Bones, 111999

The other participants in the show are first-rate artists, so you know there’s gonna be a great selection of works to admire! The show opens on Saturday, July 9th. It’s gonna be a great night , and we hope that you can make it down!

Save

More EDM Press Takes Notice! XLR8R Puts Out New Interview Article!

Oh yeah, this is good news. One of the great old-school rave media outlets, XLR8R.com, has just put out a new interview article with Michael. It contains not only the usual number of great classic rave photographs, but also a bunch of insightful comments from Michael about his photographs, rave history, and Rave vs. EDM. Here’s the link to the story:

https://www.xlr8r.com/news/2016/05/interview-dancefloor-thunderstorms-michael-tullberg/

Here’s a clip from the opening paragraph: “Southern California was on the ground floor when rave culture and dance music exploded in the 90’s and, thankfully, the archival tales and photographic relics of that time are now seeing the light of day. In a new book titled Dancefloor Thunderstorm—released in October of last year—electronic music photojournalist Michael Tullberg gives the reader a voyeuristic look at some of the biggest and most outrageous parties and underground raves from the 1990s and early 2000s. Reporting from the center of American rave culture during that time, Tullberg amassed an enormous library of photos, news articles, interviews, and memorabilia—the best of which make up the contents of his book.”

Sounds pretty accurate to us. Oh and by the way, it’s not only ONE WEEK until Michael speaks on the discussion panel at West Coast Weekender in San Diego!

West Coast Weekender flier

Michael will be taking part in the “Music For Positive Social Change” panel discussion on Friday, May 13 at 4:00 PM! We very highly recommend that you attend this new electronic music conference, since there are not only several very thought provoking panels taking place, but also numerous great parties in the evenings, as can be seen in the flyer!

And of course, only two days later it’s the big book signing at Dr. Freecloud’s Record Shoppe! It starts at 1:00 and “officially” ends at 3:00…but of course, if we find any reason to keep it going longer, we see no reason not to take advantage of that! Be sure to make your way down for a day of fun stories and more than a little of old-school rave history! SEE YOU THERE!

Amazon back up; new speaking engagement on 5/13!

Hey everybody,

Good news on two fronts! First off, the book is back up on Amazon and sales from both there and this web site are chugging along! That’s what we like to see, people, so keep it up! 🙂

Secondly, author/publisher Michael Tullberg is going to be taking part in a panel discussion at the new West Coast Weekender electronic music conference in San Diego! He’ll be appearing onstage on May 13th at 3:30 alongside a group of great speakers who really do represent the electronic music community. Topics for discussion will include Music As Catalyst For Social Change; Music, Consciousness & Activism; Social Community Responsibility; Voter Registration; Drug Policy Reform; Recycling Festival Waste.

And don’t forget that a mere two days later, Michael will be doing a book signing at Dr. Freecloud’s in Fountain Valley–see the previous post in this News section for details!

Amazon sales offline during Coachella

Hey everyone,

 

What’s up? Just letting everyone know that until April 26th, “DANCEFLOOR THUNDERSTORM” will not be available for sale through Amazon, because up until that point Michael will be working for Getty Images at Coachella and will not be available to process orders. However, the book will still be available for online ordering on this web site, so no worries for anyone who wants to have it delivered to their door. We apologize for any inconvenience this might cause, but Coachella is a full-time commitment and Michael simply isn’t going to have any time to squeeze in any order processing. We thank you for your understanding.

 

The 5150 crew

Book Signing at Dr. Freecloud’s on May 15th!

Dr Freeclouds Book Signing Eflyer1 FLAT

Yes, it’s that time once again! Dancefloor Thunderstorm: Land Of The Free, Home Of The Rave author Michael Tullberg is doing a special book signing at a very special location: the awesome Dr. Freecloud’s Record Shoppe in Fountain Valley! The Southland’s legendary original rave music and gear shop (21 years and counting!) is playing host to a great event, where Michael will not only be autographing copies of Dancefloor Thunderstorm, but also telling the stories behind some of the iconic pictures inside the book! And there is no shortage of stories to tell, that’s for sure! It’s gonna be a great trip back in time, to the days when the rave scene exploded out of the underground and created endless fantastic memories for those of us lucky enough to have been there! So come on down, hang out, shop and have a great time with all of us!

Dr. Freecloud’s is at 18960 Brookhurst Street in Fountain Valley, CA. Stay tuned for more details as they emerge!

DrFreecloud-Sphere-1000px

TEN NEW T-SHIRT DESIGNS!

Hey everyone! GREAT NEWS…we now have ten new exciting t-shirt designs up on our Arena.com merchandising page! We couldn’t just do one or two, ohhhhhhh, no! We had to go all-out and put out everything we had in the pipeline! We did this because of the wide range of designs we came up with, as you’ll see below! We’ve got some “DFTS” logo variations, we’ve got three shirts featuring the book’s cover, and we’ve put in a number of great shots from within the book itself! Have a look for yourself at the images below (full disclosure: they’re mock-ups), and by clicking the following link: https://arena.com/michaeltullberg

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DFTS 3color1a t-shirt

3Color1a

DFTS 3color3 t-shirt

3color3

DFTS Alien t-shirt

Alien

DFTS I Raved Did You t-shirt

I Raved Did You?

DFTS The Revolution is Awesome t-shirt

The Revolution Is Awesome

DFTS The Partys Here t-shirt

The Party’s Here

DFTS Dune t-shirt

Dune

DFTS Magic Wednesdays t-shirt

Magic Wednesdays

DFTS Mountain Girl t-shirt

Mountain Girl

DFTS Records t-shirt

Records

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Each shirt is 100% cotton, goes for only $20.00, and is shipped directly to your door. Sizes range from small to 2XL. Now you’ll have the most exclusive rave swag around because you can’t find these shirts in stores! People are gonna look at what you’re wearing and say, “Where the hell did you get that?” So what are you waiting for? Here’s the link again: https://arena.com/michaeltullberg

Here’s another: the link to order our iBook DANCEFLOOR THUNDERSTORM: The Out-Takes! Only $6.99 on iTunes!

“DFTS” Speaking Engagements

Hey all,

We’re pleased to announce that DANCEFLOOR THUNDERSTORM author and publisher Michael Tullberg will be speaking at a number of electronic music industry-related conferences this year. He has just secured a spot on the opening panel for the “West Coast Weekender” conference on May 13th in San Diego. He will be taking part in a large group discussion entitled “Music For Positive Social Change” at 4:00 PM. Details about “West Coast Weekender” can be found here.

Michael has two more speaking engagements (so far!) planned for this year, including the massive EDMbiz industry trade show in June in Las Vegas, and the new “Parallel Realities” conference in Francavilla Al Mare in Italy this September. Those wishing to book Michael for future spoken word events can contact him through the DFTS web site (in other words, right here).

Plus, we have a new book signing coming up in May as well! Details to follow soon!

New “DFTS” Book Giveaway Contest for April!

Hey folks!

Guess what? It’s time for the new Monthly “DFTS” Giveaway Contest for April! We had no successful winner for the March contest, so we’re going right ahead and kicking off April’s, with a twist! Unlike March, there’s not going to be any photos featured in this contest. That’s because the April contest instead consists of the silhouettes of famous Southern California rave fliers from the 1990s! Why fliers? Because we know that thousands of you guys saved loads of those classic fliers and are still holding on to them–which means if you’re one of those lucky people, you can go through your collection and see for yourself what parties and artists promo pieces are represented here! So take a look at the six blacked-out fliers, and do your best to get your free copy of “DANCEFLOOR THUNDERSTORM“!

RAVE FLYER SILHOUETTES final

Be sure to send your entries through the feedback portion of this site. The contest ends on April 30, and will be featured on social media and the like, so GOOD LUCK!