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DJs – THEN & NOW, Week 4: MOBY!!!

What’s up, folks???

 

Yes, it’s Thursday, and you know what that means! It’s time once again to take advantage of Throwback Thursday with another edition of “DJs – THEN & NOW”! And do we have an industry veteran for you today! Not only is this man an internationally celebrated dance music pioneer,  well-known vegan and restaurateur, but he’s also the author of a number of books, including his autobiography Porcelain. And if just half of what he writes about in the book are true (particularly the chemically-inspired parts), it’s something of a wonder that he’s made it to “THEN & NOW”, and not become a casualty along the way–unable to make it past “THEN”. Fortunately he’s very much in the here and NOW…the man who told the world to press “Play”! Yes, it’s MOBY!!!

Moby FINAL JPG(left: “Groove TV” taping in L.A., 1999. Right: book signing in West Hollywood, 2015)

Well, this man certainly does know how to age into his role of music intelligentsia, doesn’t he? Coming soon to an NPR station near you…no doubt Jason Bentley will open!

Moby appears in the pages of “DANCEFLOOR THUNDERSTORM“, by the way. You can order it right here on this web site. We certainly hope that you do.

 

Coming next week: IT’S A MYSTERY! STAY TUNED!!!

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A stunning letter from a customer

I won’t kid you, there are times when it’s tough being a book publisher and seller. I don’t mean to make this sound like “woe is me”–I did get into this quite voluntarily, after all–but there are more than a few aspects to this line of work that can sometimes become genuinely frustrating. This is why I get such a sense of relief and satisfaction when I receive letters from the readers (and, dare I say, fans?) of “DANCEFLOOR THUNDERSTORM“. It reminds me about one of the reasons why I wrote the book in the first place–to reach out to the people in this wonderful rave community that we share.

Most of the time, the messages I receive are short, little positive notes about the pictures, which I truly appreciate. However, I recently received word from a customer who took this thing a step further with one of the most heartfelt and genuine letters I’ve received in a long time, which I’d like to share with you here.

The correspondence was from Kristen Brown, the author of the e-book “What Didn’t Kill Me“, and who has graciously allowed me to reprint her words and name here. Kristen has a boyfriend (whose name I have changed to David to respect his privacy) who is presently in a rehab/treatment program, and who needs all the support he can get. David is a part of the electronic music community, and his enforced isolation from it has apparently been very hard on him. To help lift David’s spirits, Kristen just recently bought him a copy of “DANCEFLOOR THUNDERSTORM“, which is on its way to him at this moment.

The following correspondence from Kristen is an amalgamation of different parts of a conversation with me that took place over the course of a few emails. None of the words have been changed, but I have rearranged some of them for the sake of clarity of reading here.

…………………………………………………..

“The circumstances under which I purchased this book for my boyfriend, David, are intense at the least. Things are one breath above rock bottom for David right now, so it’s only up from here. He is not expecting this book, so it will be a huge, well-received surprise. In the privation of his current situation, his love of music as a former DJ, and his interest in this book, I can assure you, David will enjoy this book more than you can imagine. I’m sending him this book as a vibrant rainbow in the middle of his gloomy thunderstorm. He will probably cry when he receives it. I’m dead serious.

I know for a fact, DANCEFLOOR THUNDERSTORM will absolutely be a tremendous comfort to David right now, which is why I ordered it for him. I have limited access to him, which I have been using to play all the EDM in as many sub-genres as I can, including my personal fav…vomitstep, via phone and video chat in 10-25 minute increments three times a day. The music brings him to tears, that’s why I know this book will really reach his heart right now. Addiction takes everything without apology, and in his current restrictive environment, all I can give back to him for now is the music. I’m sure you know what that can mean to someone who loves music the way we do.

Thank you for your prompt response to my purchase, current updates on the status of my order, and your personal touch in the tenor of your emails. Next time I need to order a book on Amazon, I will search by seller, because you have just made a friend for life with me.”

…………………………………………………..

Wow. Kristen, you are to be congratulated, because you’re succeeding in making two people very happy and grateful with this purchase. I don’t mind saying that these are the things that keep people like myself going. To know that someone thinks highly enough of my book that they would use it as a tool to give comfort and solace to someone in need–that’s the sort of thing that puts a great big lump in my throat. I mean, every author dreams of getting fan letters, but when someone in the community takes it a step further like this…that’s a powerful feeling.

Thank you Kristen, for making all of us here at 5150 Publishing feel that much prouder about what we’re doing, and more certain about our motivations behind our work. It’s hard work, but responses like yours make it all worthwhile. And David, we all hope that you find the strength and the wherewithal to get out of the dark place you’re in right now. You have fans here in L.A. and we’re all pulling for you. Don’t give up, because you can do this. The scene believes in you…never forget that.

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NEW INTERVIEW! Michael appears on EDMIdentity.com!

Screenshot EDM Identity

Great news–Michael has yet another interview up on the Net now! It’s on the web site EDMIdentity.com, where Michael and interviewer Grant Gilmore talk about the history of electronic music photography, how it and the scene have changed over the years, and of course about DANCEFLOOR THUNDERSTORM! The conversation took place back in June in Las Vegas, right after Michael had delivered his presentation about photography at EDMbiz. Here’s the link:

http://edmidentity.com/2016/08/29/featured-interview-michael-tullberg/

Here’s a really nice opening quote from Grant: “While you may not always know the name behind the lens, you’ll definitely recognize the photos. Over the past twenty years, Michael has made a name for himself in the rave scene. Whether he’s capturing intimate moments with artists in undisclosed locations, dark venues with limited production, or festivals that leave you stunned, his shots are up there with the best of the best.” Wow. Thanks, Grant. That means a lot.

AND…some more good news. We’re going to be featuring a new weekly running bit here on this web site. Can’t tell you all the details yet, but it involves DJs and their longevity. Stay tuned for updates as they come! Now, get on back to what you were doing…after ordering a copy of DANCEFLOOR THUNDERSTORM for yourself, of course!

News: Amazon feedback & new interview article

Hey folks,

It’s been a busy week for us here at 5150–then again, every week is a busy one in our business!–and we have some good things to show for it. First off, “DANCEFLOOR THUNDERSTORM” is beginning to collect some great reviews on its Amazon.com page! Take a look at these:

Amazon Reviews Shot

Very cool! Nice to see that people are enjoying the book enough to take the time to say so publicly on Amazon! And here’s the second good thing to happen this week: Michael’s latest interview piece! This time it’s with More Moi Music, who interviewed Michael while he was at EDMbiz in Las Vegas last June. It’s a really good article overall, and while Michael has some pointed things to say in it, we think that the More Moi people really topped off the piece just right with the following ending paragraph:

“While we weren’t adults raving in the 90s, we and other fellow Millennials, tend to feel nostalgic for times we’ve never experienced ourselves. We long for the simpler times detailed in Dancefloor Thunderstorm, which focused solely on the music, the atmosphere, and the raw energy it could provide. We hope that the resurfacing of these untold stories permeates into today’s DJ celebrity crazed, financially oriented and production heavy dance music culture.”

Couldn’t have said it any better ourselves. Here’s the link to the article:

http://www.moremoimoremusic.com/spotlight/michael-tullberg-dancefloor-thunderstorm

Getting ready for a busy weekend. Hope yours is productive!

More EDM Press Takes Notice! XLR8R Puts Out New Interview Article!

Oh yeah, this is good news. One of the great old-school rave media outlets, XLR8R.com, has just put out a new interview article with Michael. It contains not only the usual number of great classic rave photographs, but also a bunch of insightful comments from Michael about his photographs, rave history, and Rave vs. EDM. Here’s the link to the story:

https://www.xlr8r.com/news/2016/05/interview-dancefloor-thunderstorms-michael-tullberg/

Here’s a clip from the opening paragraph: “Southern California was on the ground floor when rave culture and dance music exploded in the 90’s and, thankfully, the archival tales and photographic relics of that time are now seeing the light of day. In a new book titled Dancefloor Thunderstorm—released in October of last year—electronic music photojournalist Michael Tullberg gives the reader a voyeuristic look at some of the biggest and most outrageous parties and underground raves from the 1990s and early 2000s. Reporting from the center of American rave culture during that time, Tullberg amassed an enormous library of photos, news articles, interviews, and memorabilia—the best of which make up the contents of his book.”

Sounds pretty accurate to us. Oh and by the way, it’s not only ONE WEEK until Michael speaks on the discussion panel at West Coast Weekender in San Diego!

West Coast Weekender flier

Michael will be taking part in the “Music For Positive Social Change” panel discussion on Friday, May 13 at 4:00 PM! We very highly recommend that you attend this new electronic music conference, since there are not only several very thought provoking panels taking place, but also numerous great parties in the evenings, as can be seen in the flyer!

And of course, only two days later it’s the big book signing at Dr. Freecloud’s Record Shoppe! It starts at 1:00 and “officially” ends at 3:00…but of course, if we find any reason to keep it going longer, we see no reason not to take advantage of that! Be sure to make your way down for a day of fun stories and more than a little of old-school rave history! SEE YOU THERE!

Amazon back up; new speaking engagement on 5/13!

Hey everybody,

Good news on two fronts! First off, the book is back up on Amazon and sales from both there and this web site are chugging along! That’s what we like to see, people, so keep it up! 🙂

Secondly, author/publisher Michael Tullberg is going to be taking part in a panel discussion at the new West Coast Weekender electronic music conference in San Diego! He’ll be appearing onstage on May 13th at 3:30 alongside a group of great speakers who really do represent the electronic music community. Topics for discussion will include Music As Catalyst For Social Change; Music, Consciousness & Activism; Social Community Responsibility; Voter Registration; Drug Policy Reform; Recycling Festival Waste.

And don’t forget that a mere two days later, Michael will be doing a book signing at Dr. Freecloud’s in Fountain Valley–see the previous post in this News section for details!

Amazon sales offline during Coachella

Hey everyone,

 

What’s up? Just letting everyone know that until April 26th, “DANCEFLOOR THUNDERSTORM” will not be available for sale through Amazon, because up until that point Michael will be working for Getty Images at Coachella and will not be available to process orders. However, the book will still be available for online ordering on this web site, so no worries for anyone who wants to have it delivered to their door. We apologize for any inconvenience this might cause, but Coachella is a full-time commitment and Michael simply isn’t going to have any time to squeeze in any order processing. We thank you for your understanding.

 

The 5150 crew

Book Signing at Dr. Freecloud’s on May 15th!

Dr Freeclouds Book Signing Eflyer1 FLAT

Yes, it’s that time once again! Dancefloor Thunderstorm: Land Of The Free, Home Of The Rave author Michael Tullberg is doing a special book signing at a very special location: the awesome Dr. Freecloud’s Record Shoppe in Fountain Valley! The Southland’s legendary original rave music and gear shop (21 years and counting!) is playing host to a great event, where Michael will not only be autographing copies of Dancefloor Thunderstorm, but also telling the stories behind some of the iconic pictures inside the book! And there is no shortage of stories to tell, that’s for sure! It’s gonna be a great trip back in time, to the days when the rave scene exploded out of the underground and created endless fantastic memories for those of us lucky enough to have been there! So come on down, hang out, shop and have a great time with all of us!

Dr. Freecloud’s is at 18960 Brookhurst Street in Fountain Valley, CA. Stay tuned for more details as they emerge!

DrFreecloud-Sphere-1000px

“DFTS” Speaking Engagements

Hey all,

We’re pleased to announce that DANCEFLOOR THUNDERSTORM author and publisher Michael Tullberg will be speaking at a number of electronic music industry-related conferences this year. He has just secured a spot on the opening panel for the “West Coast Weekender” conference on May 13th in San Diego. He will be taking part in a large group discussion entitled “Music For Positive Social Change” at 4:00 PM. Details about “West Coast Weekender” can be found here.

Michael has two more speaking engagements (so far!) planned for this year, including the massive EDMbiz industry trade show in June in Las Vegas, and the new “Parallel Realities” conference in Francavilla Al Mare in Italy this September. Those wishing to book Michael for future spoken word events can contact him through the DFTS web site (in other words, right here).

Plus, we have a new book signing coming up in May as well! Details to follow soon!

New “DFTS” Book Giveaway Contest for April!

Hey folks!

Guess what? It’s time for the new Monthly “DFTS” Giveaway Contest for April! We had no successful winner for the March contest, so we’re going right ahead and kicking off April’s, with a twist! Unlike March, there’s not going to be any photos featured in this contest. That’s because the April contest instead consists of the silhouettes of famous Southern California rave fliers from the 1990s! Why fliers? Because we know that thousands of you guys saved loads of those classic fliers and are still holding on to them–which means if you’re one of those lucky people, you can go through your collection and see for yourself what parties and artists promo pieces are represented here! So take a look at the six blacked-out fliers, and do your best to get your free copy of “DANCEFLOOR THUNDERSTORM“!

RAVE FLYER SILHOUETTES final

Be sure to send your entries through the feedback portion of this site. The contest ends on April 30, and will be featured on social media and the like, so GOOD LUCK!